The following is an except from SALON TODAY's Coaches, Consultants and Business Resources Directory. Visit it for more helpful business guidance and to learn more about Ronit Enos of Salon Cadence.

Enhancing client experience is key to building loyalty and ensuring repeat business in a salon setting. Here are some ways you can take client service to the next level:

Client Profile:

Keep detailed records of your clients’ preference, such as their favorite services or products, an (delete) allergies, and even their preferred beverage.


Invest in comfortable and high-quality salon chairs and lounges.


After their appointment, send a thank-you message and ask for feedback.

Continuous Training:

Ensure that your team is up-to-date with the latest techniques and trends in the beauty industry.

VIP Events:

Hold exclusive events, workshops or early access to new services or products for your loyal clients.

By consistently delivering a high-quality, personalized experience, you’ll not only retain existing clients but also turn them into advocates for your salon, drawing in new customers through word-of-mouth recommendations.

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