Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists, students, and salon owners who are building something that lasts.
by Staff
Save the Date: Textured Hair Elevated (T.H.E.) Summit in Atlanta, May 22-23
The L’Oréal Professional Products Division, with its mission to support hairdressers and develop the hair industry while benefitting all, announced its position as title sponsor for the 3rd annual Textured Hair Elevated (T.H.E.) Summit.
by Staff
April 20, 2022
2 min to read
The L’Oréal Professional Products Division, with its mission to support hairdressers and develop the hair industry while benefitting all, announced its position as title sponsor for the third annual Textured Hair Elevated (T.H.E.) Summit.
Taking place May 22-23 in Atlanta, Georgia, the Summit will highlight and celebrate textured hair with mainstage presentations from the industry’s top stylists and experts, including Rachel Redd, Vernon Francois, Michelle O’Connor, Yureesh Hooker, Evie Johnson, and Derick Monroe. Created by the Global Artistry Council, the Summit aims to elevate, educate and ensure stylists of all backgrounds are able to expertly work with all clients and with all types of textured hair.
“We are honored to partner with Texture Hair Elevated in such a big way this year,” said Leslie Marino, president, L’Oréal USA Professional Products Division. “Our continued mission at PPD is to educate and elevate stylists to feel confident with clients of all hair types and textures and what Tippi and her team are doing is just that—bringing together best-in-class educators from the industry’s top brands for a two-day event unlike any other.”
With a diverse and impressive range of hair experts and content creators scheduled to teach, attend and network, L’Oréal’s professional brands will be integrated throughout the Summit, including in the branded Texture Love Lounge, with the aim of ensuring each brand’s products and education teams understand working with and embracing textured hair.
“Normalizing texture education has been my mission for over 10 years and I am thrilled to have the incredible support from the largest and most prestigious professional beauty group, L’Oréal PPD,” said Tippi Shorter, Global Artistry Council co-founder and co-creator of T.H.E. Summit and T.H.E. Awards. “They are not only supporting in the ways you would typically expect, they are making sure that we have the resources we need to create a memorable and ongoing event.”
Recognizing that stylists may not be graduating with the necessary education to work with all different hair types, the L’Oréal Professional Products Division wants to bridge the gap by leveraging its global product, education and distribution platforms, comprised of iconic brands like Redken, Matrix, Kératase, Biolage, L’Oréal Professionnel, Mizani, Shu Uemura and Pureology.
Tickets to the Textured Hair Elevated Summit are available at https://texturedhairelevated.
com/. The two-day event and its marquee T.H.E. Awards will take place in Midtown Atlanta at Twelve Midtown and online at the Textured Hair Elevated website.
Originally posted on Modern Salon
Subscribe to Our Newsletter
More In The Know
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.
ExperienceMINT Launches ELEVATE, Bringing Intelligent Experiences to Retail that Increases Conversion and Reduces Returns
ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.
by Staff
Alfaparf Group Expands U.S. Footprint with New Rhode Island Manufacturing Facility
The strategic investment strengthens the company's North American presence and accelerates private label innovation in professional beauty.
by Stacey Soble
Tricoci University of Beauty Culture Announce Parntership with Amika to Enhance Student Education and Salon Experience
The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.
by Staff
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
ERGO's Astronaut of Hope Collection Offers Support to Cancer Patients
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
by Stacey Soble
America’s Beauty and Wellness Industry Under Threat from Proposed Regulations Now Being Considered by U.S. Department of Education
A new report criticizes the regulations' impact against students and entrepreneurs.
K18 Launches Pro Artist Program, A New Era of Hair Education by Stylists for Stylists
The biotech-powered brand launches a global initiative designed to champion the educators and stylists shaping the future of the professional hair industry.
TruBeauty Concepts Celebrates 30 Years of Dedication to the Professional Beauty Industry
Their HOPE education center, located on a farm between Manhattan and Philadelphia, offers owners and stylists premier, technique-driven education.