
Navigating the Thrill of Change
Amy Pal is finding salon ownership exciting as she takes charge of her financials, embraces online booking and social media and mines the wisdom from the salon's client reviews.

Amy Pal is finding salon ownership exciting as she takes charge of her financials, embraces online booking and social media and mines the wisdom from the salon's client reviews.

Social media has a powerful influence on beauty standards, particularly among the younger generations. While cosmetic surgery can offer significant benefits, it's important to approach it with caution, especially at a young age. The images we see online are often curated and edited, and the pursuit of perfection should not come at the expense of one's mental and emotional well-being.

The Brazilian Butt Lift (BBL) is social media's most popular cosmetic procedure in the U.S. See what's popular in your state.

According to a new study, Instagram has the most searched branding for a social media platform, with 147,736 monthly Google searches on average.

How much time do you spend on social media before bed? A new study says the U.S. adults spend 3.5 hours on average.

Building and sustaining a digital footprint is critical for been seen in the era of AI. Coach Dawna Jarvis shows you how.

When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class, create a social media post or write a blog. Those practices have now become a habit that fueling the salon's digital content.

Social media and how we view ourselves through the selfie lens is having a huge impact on requests for plastic surgery according to the profession's leading organization.

Team members at a Canadian salon have a great time when they take over social posting duties.

Dynamic design in the salon not only encourages guests to think and feel, it can also cause them to act--by picking up their phone and taking a selfie that ends up promoting the salon. Valerie Putman, director of design at Michele Pelafas, Inc., explains how.

This audio-chat app has the world talking, and there are some unique benefits for the salon industry.

Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.

With a playful design surprise around every corner, Andreas Hogue Salon engages their selfie-focused clientele and capture the Grand-Prize of the 2020 Salon of the Year.

KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

As a networking, collaboration and empowerment platform, Canvas Recruits helps beauty pros find the perfect culture to work in, while helping salons tell their brand story and get their opportunities in front of talent.

MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.