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For Earth Month, we explore how the professional beauty industry is shifting its position as major waste contributor to a leader in sustainability. We take a closer look at Green Circle Salons, as experts and owners share their favorite environmental sustainable business tips. And, Nicole Rechelbacher shares what it was like to grow up with the industry's biggest environmental pioneer as her father.
What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard
In today's digital world, word of mouth isn't enough to attract your dream clients. Blogger Dawna Jarvis talks about the importance of providing exceptional customer service, offering premium services and packages, building a strong online presence and defining your niche.
Attracting new customers and keeping them retained is the key to your future growth. Coach Lauren Smith shares five strategies that will help you grow a bigger, more loyal client base.
Did you know that 84% of your salon guests care about the impact your business makes on the environment? This webinar gathers four salon leaders to talk about the importance of environmental sustainability and how it can help you position your salon as a leader and offer a means to attract new guests and talent.
Data Axle helps the salon identify new residents to their area in Charlotte and target them via email or direct-mail. The owners are impressed with their ROI.
Post-pandemic clientele, along with a team shift, bring a younger vibe.
One NYC salon uses social media and salon apps to pull in people for a last-minute styling or deep-conditioning service.
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.
"Good stylists want to work at relevant high-end salons….and good customers flock to where the good talent is." Here's how this salon is staying relevant and showing area salons how to do the same.
Our favorite SEO expert is back. Lucas Renfroe shares tips that help you turn your website into a lead generation machine--bringing in new clients through your salon doors every day.
