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A fascinating research review, Charging Green Fees, uncovers entrenched resistance to the idea of green fees, with pushback from service providers convinced clients would resist the additional charge. But the same project also dug into client attitudes, finding strong support, even among those who love a bargain.
August is Clean Water Month, and it’s a topic that doesn’t get enough airtime considering how much salons rely on it for their service outcomes. Sustain Beauty Co. offers some top tips for being water-wise.
While research proves that an overwhelming majority of clients would be impressed to learn about a salon's environmental efforts, stylists still hesitate to talk them up. Sustain Beauty Co's Valorie Tate offers five simple steps to get the sustainability conversation flowing.
Are you searching for beauty brands that match your salon's commitment to the environment? Sustain Beauty Co's Ethical Brand Directory 2025 helps you research brands that prioritize the planet.
In time for Earth Month, Sustain Beauty Co. publishes its second Marketing Toolkit, which is packed with free resources, including more than 100 ideas for promotions you can use in April and beyond.
Allergies triggered by beauty ingredients have ended the careers of many stylists. Sustain Beauty Co. offers some simple tips for protecting your largest organ--your skin--and healthily sustaining careers.
According to a new survey, many beauty professionals feel shy about discussing sustainability, and unable to act in the face of perceived opposition from other owners, colleagues and guests.
August is National Water Quality Month, and statistics on water savings show the professional beauty industry is building toward change.
In a challenge to see how much water they could save, ten salons lock up their traditional towels and adopt Scrummi disposable towels for one week. The result? They saved 2,500 gallons of water. See who won the challenge.
If you're implementing new environmental sustainability efforts during Earth Month and beyond, make sure to share the developments with your clients. Research has shown both new customers and stylists are attracted to brands that stand with Mother Nature.
