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Just in case, China Wong asked her director of marketing to record her team's reaction when NAHA 2016 nominations came out and the idea paid off, the salon captured two nominations and the team went wild. The footage made for a fun social media video that captured a 2017 STAMP award.
Leveraging the popularity of the Mannequin Challenge, Interlocks gathers friends and family to help create a fun video showcasing its Salon Today 200 wins and earning it a 2017 STAMP award.
Salon Art-Tiff takes advantage of some bad weather to launch a viral social contest, reaching 19,000 people and earning it a 2017 STAMP award.
Jiva Salon creates a five-day Dear Santa social media campaign, which ultimately reaches more than 47,000 people, earning it a 2017 STAMP award.
In honor of Industry Day, Inspire Greatness Aveda Institute develops its own Geofilter, earning it a 2017 STAMP award.
Brown and DeLine Salon launches a clever social media campaign where their stylists share their individual talents, and it picks up a 2017 STAMP award.
This October, the Premiere Beauty Classic gives Midwest owners the chance to attend some great business education when it comes to Columbus, Ohio, October 15-16.
We invited the sponsors of this technology issue to answer: How can salons and stylists leverage the latest technology to attract new clients and continuously engage existing ones?
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
With the huge importance that Instagram plays in marketing and building a clientele, it only makes sense that stylists need to be adept at the skills of the social media trade. At Luxury Brand Partner's Idealogue in New York, three salon owners came up with the idea to partner on an educational event centered on social media and photography.
