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With everyone's time at a premium, salon events that multi-task are just the ticket. This week, the Eric Fisher Academy in Wichita, Kansas, is throwing a community-service event that promises to lure in prospective new clients and attract future students.
What happens when you find almost three inches of water in your almost-new salon? That's what happened to me, and this blog shares my day-by-day experience from notifying customers to working through insurance agencies to reopening our doors, better than ever.
The outlook for the salon/spa industry improved in the second quarter, as the Professional Beauty Association's (PBA) comprehensive index of salon/spa activity registered a solid gain. The association's Salon/Spa Performance Index (SSPI)—a new ...
Through the years, we’ve known David Wagner as an inspiring stylist, a leading salon owner, an association president, a celebrated author and a Daymaker. But for those of us who’ve known even one of these Davids, it’s emotionally difficult to know him as a cancer patient. While it’s a role he wouldn’t have chosen, in his typical fashion, he’s finding a creative way to leverage the experience to help and inspire others.
When journalists Euna Lee and Laura Ling were pardoned by the North Korean government and allowed to come home, I immediately turned on the morning news programs. I wanted to see the homecoming, hear the excited voices of their friends and feel the joy in the welcoming embraces from their families. I needed and craved the good news.
As my plane wound its way west from Cosmoprof, the flight attendants came up the aisle offering beverages. In preparation, I lowered my tray table, only to find it entirely covered in a bright purple image that turned out to be an advertisement ...
The usual talk among leaders is about needed conversations with employees regarding behavior and performance issues. And for those conversations that are guaranteed to raise your blood pressure, there are some fine books available, such as "Fierce Conversations" and "Crucial Conversations" to help you through. But what happens when employees need to tell you about issues with your behavior and performance as their leader?
Indicators from various sources show that the economy has reached bottom, and finally is showing signs of incremental growth. While there is never a bad time to work on your business, there's no doubt there's never been a better time to reflect on your vision.
The majority of your salon guests walk out of your salon without receiving a product recommendation. And, a majority of salon guests never or rarely buy products from a salon. Here are my top marketing tips for changing that situation, and establishing your salon as a retail center.
Every leader has one. It's that list of leadership projects, tasks and responsibilities that you prefer to avoid, ignore or bestow with your highest level of procrastination. It is truly amazing how you can find a zillion low-level things to do rather than tackle your compromise list and check off a few items.
The national economic downturn and resulting credit crunch has undoubtedly had an impact on the professional beauty industry. It has affected most salon owners with a decline of their salon business and profits. Other salon owners, who’ve viewed this as an opportunity, have been impacted in a positive way.
We have all heard stories of Nordstrom's legendary customer service. After shopping for a cocktail dress for Cosmoprof North America, I got to witness that stellar service in action.
Follow the four strategies that ensure your brand keeps its promise to your customers.
