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October's SALON TODAY In-Depth feature focuses on what we've dubbed, Yin Yang leadership, the payoff of establishing unity between business and creative thinking in the salon. In helping us with this article, Tom Kuhn, owner of Qnity, ...
Companies that are surviving, even thriving, in this economy have created a market presence that stands out from the crowd, and salons are no different. The link between strategically branding your salon and drawing a loyal clientele has been well established. Consistency is key: success results when owners drive that brand throughout every facet of decor, staff training, customer service, marketing, signage, service delivery and retailing.
Wouldn’t it be great to have an army of fabulously styled women wearing your salon’s brand all over town? That’s exactly what’s happening in Raleigh, North Carolina, as Jessica Williams unveils the second season of ‘Latherwear.’
Salons are notorious for high employee turnover. This should be of little surprise, given the continual pressures of satisfying the client, the salon environment, which attracts 'creative personalities,' and the difficulty of finding the right fit for each unfilled position.
To meet Geno Stampora is to spend the rest of the day feeling…well, great about your life. He has the magical ability to subtly turn his focus on you in such an optimistic way, you simply feel cared about. And, who doesn’t need that these days?
Halloween has been Salon Owner Christina Dvorak's favorite holiday ever since she was a young girl. Now, the spook season is quickly becoming a favorite among the clients to Salon Tranquility in Niagara Falls, Canada.
In Not Everyone Gets a Trophy, Author Bruce Tulgan sheds some light on Generation Y in the workforce. Here, he dispels 14 myths about the youngest of workforce generations.
There are only so many words that can be used to describe how amazing Beacon was. It is truly one of the best experiences in my life to date! For starters, let me tell you why, as a student, you absolutely can't miss an opportunity to apply to the Beacon program.
While the Robert Andrew Salon and Spa in Gambrills, Maryland, had a healthy roster of dedicated spa clientele, management realized that a good percentage of salon's longtime hair clients never took a walk on the spa side. They also realized ...
Are you ready for some football? Sorry for the tease, we're actually talking about Friday night highlights.Plan B, a cut and color boutique in Cambridge, Massachusetts, recently launched the Friday Night Lights service, a limited-time, partial ...
I recently polled the community of top salon and spa owners about how they are trimming their expenses without affecting the quality of their services. Here's what they had to say:
Even when clients are pinching pennies, they need their hair cut and colored from time to time. The toughest challenge in this economy seems to be keeping them coming in on a regular schedule. Prevent appointment stretching and service skipping ...
Maybe the very idea of dealing with clients who are eager to spend seems foreign to you—right up there with aliens from outer space dropping by for afternoon tea or unicorns grazing in your backyard. But I assure you, these 'eager to spend, premium-price customers' are out there in great and growing abundance.
Now that we've dealt with the initial shock of the flood damage, it's time to roll up our sleeves and work on getting this salon up and running. For me, that means dealing with insurance and solving the flooring issue. Check out my journal entries from days four through seven.
For September, SALON TODAY asked, "Ooops! What salon marketing idea or program missed the mark and why?" We had some great responses, including several we couldn't fit in the magazine. Learn from these owners who were brave enough to admit their mistakes:
 (Front desk of Republic Salon in GA, a winner in the 2008 SOTY competition)When it comes to growing your salon business, the front desk can be biggest driver of success. “And, if a salon empowers these ...
As PBA's Business of Beauty study debunks myths and reveals statistics, it also stirs up some strong emotion about salon retailing.
