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Passport to BeautyPure the Blowout BarEncinitas, CaliforniaOwned by: Gayle Fulbright, Jamie DeBerry, Jim DeBerry and David Linde Pure’s fun brand punctuates the salon’s name with an animated blowdryer and a white stream of air. ...
The Red Door GalElizabeth Arden Red Door SpasStamford, ConnecticutSubmitted by: Kelly EhlersIn an effort to appeal to a digitally connected, pop-culture fan base, The Red Door Spa has been taken over by The Red Door Gal, a tech-savvy, socially ...
Covering the GreyAtelier SalonSpa & StudioSan Jose, CaliforniaOwned by: Karie Bennett During the airing of the much-anticipated Fifty Shades of Grey, Atelier SalonSpa and Studio partnered with the nearby CineArts theater to persuade ...
Angels for KidsSalon Rootz Medina, OhioOwned by: Jen Tryon and Sheila Barco Partnering with the Angels for Kids organization, the team at Salon Rootz helped underprivileged kids make a positive, fresh start on the first day of school ...
Honey & SageHoney & Sage SalonLos Altos, CaliforniaOwned by: Donna GardnerDonna Gardner is a Gardner by name and a gardener in expertise, so her philosophy of nurturing all things directed every step of her rebranding process.When ...
Show and TellAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingAir Blow Dry and Salon’s menu doesn’t just describe their signature blowouts to clients—it actually shows them. In the menu, several of the ...
The Red Door Ambassador ProgramElizabeth Arden Red Door SpasStamford, ConnecticutSubmitted by: Kelly Ehlers, Ideas that EvokeThe Red Door Gal Social Media Ambassador program was developed to reach a younger, digitally savvy audience and expand ...
Buddy System CardsWilliam Edge SalonsNew Braunfels, TexasOwned by: William EdgeTo help team members connect with prospective clients, William Edge Salons designed a series of colorful, square cards promoting a range of offers including product ...
Slow FoodTyler Mason Salon SpaIndianapolis, IndianaOwned by: Tammie BakerWhen Davines relaunched its Essential Haircare line this year, it partnered with Slow Food International, an organization that prevents the disappearance of local food ...
Fifty Shades of GreyImpressionsMequon, WisconsinOwned by: Kitty TierneyKitty Tierney knew that the release of Fifty Shades of Grey would attract the attention of her target market, so she partnered with her local theater to air the movie two ...
Way to Say I DoThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneIn the last quarter of 2014, The Charles Penzone Salons decided to refresh their bridal presence in the marketplace. They started by designing a bridal ...
Summer Beauty CocktailJillian Grace SalonWest Grove, PennsylvaniaOwned by: Jillian TuskwethTo counteract the summer sales slump, Jillian Tuskweth launched a summer service promotion with a fun seasonal message: “Enjoy a summer beauty ...
Lunch with UsSalon RootzMedina, OhioOwned by: Jen Tryon and Sheila BarcoLast year in a marketing meeting, the Salon Rootz owners and their team brainstormed about a continuous lull the salon experienced for its newer service providers between11 ...
Cherish a MomentThe Black Cat Salon and SpaKailua, HawaiiOwned by: Katy Gassaway and Jentry PetzoldWhen the Black Cat first opened its doors, the owners would leave business cards with some of their favorite quotes wherever they ...
Graffiti MuralPlanet SalonLos Angeles, CaliforniaOwned by: Ginger BoyleWhen Ginger Boyle allowed street artist Alec Monopoly to paint a mural on the side of her salon, which is prominently visible on Melrose Avenue in Los Angeles, she never ...
The Godfather’s HaircutThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneWhen the founder of The Charles Penzone Salons came out of retirement to cut his godson’s hair, the staff knew they needed to capture ...
Halloween ContestSalon Art-TiffEphrata, PennsylvaniaOwner: Sue BurkholderEvery Halloween, the team at Salon Art-Tiff dresses up and enjoys a big potluck lunch and clients vote on their favorite costume. “Our staff really gets into it, and ...
