KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
Zenoti Releases Its 2025 Beauty and Wellness Benchmark Report
The report helps salon understand challenges facing the industry and identify opportunities for future growth.
by Staff
March 17, 2025
2 min to read
Management software company Zenoti recently released its 2025 Beauty and Wellness Benchmark Report, which is an inside look at the business data, trends and insights shaping the industry. The report analyzes data from more than 30,000 brands in the beauty, wellness and fitness industries.
Some of its key finding include:
Medspas lead expansion: The number of medspa locations surged by 15%, the highest among all business categories, followed by waxing centers (8%) and nail salons (7%).
Loyal Customers Drive Revenue: Despite a 1% decline in overall gust visits and a 9% drop in new guest visits, existing guest visits saw a 1% increase, reinforcing the importance of customer retention.
The power of repeat business: While 42% of loyal clients drive 80% of total revenue, more than half of one-time visitors contribute only 20%.
Online booking correlates with higher revenue: 97% of medspa clients and 80% of salon and spa guests prefer mobile appointment booking. Top-earning businesses see the highest online booking rates, with nearly 8 out of 10 appointments at leading nail salons and 3 out of 4 at high-earning barbershops booked online.
Pricing pressures affect profitability: Top-performing medspas had to reduce service prices by 9% to stay competitive.
Memberships fuel steady growth: Membership sales jumped 24% across salons, waxing centers and medspas, signaling the shifting desire of consumer for this approach.
Click here to download the full report.
More In The Know
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
ERGO's Astronaut of Hope Collection Offers Support to Cancer Patients
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
by Stacey Soble
America’s Beauty and Wellness Industry Under Threat from Proposed Regulations Now Being Considered by U.S. Department of Education
A new report criticizes the regulations' impact against students and entrepreneurs.