MENU
SEARCHWella Professionals' new collection has been inspired by the brand's best-selling Oil Reflections hair oil, now expanded into a complete hair care collection, featuring a shampoo, conditioner and hair mask to boost the hair’s luminosity, and two versatile hair oils for a choice of premium finishes.
Wella Professionals introduces its first precious oils collection, Oil Reflections, along with the Luminessence Spa Treatment, created to offer clients a luxurious hair care experience.
The collection has been inspired by Wella Professionals’ best-selling Oil Reflections hair oil, now expanded into a complete hair care collection, featuring a shampoo, conditioner and hair mask to boost the hair’s luminosity and two versatile hair oils for a choice of premium finishes.
Eugene Souleiman, Wella Professionals global creative director for care and styling, includes Oil Reflections in his essential kit for every occasion: "When I’m backstage at Fashion Week I would normally never dream of using oil on the hair as many oils are a little greasy and can weigh the hair down. But Wella Professionals Oil Reflections is a next-generation collection of products that are super-lightweight and add incredible shine and reflectiveness to the hair whilst leaving it soft and free-flowing. I also love using it on shoots because the light just seems to bounce off the hair, enhancing the color and shine to create real wow-factor results."
To complement the collection, a new Luminessence Spa Service has been developed to create an indulgent salon experience.
The new Wella Professionals Oil Reflections collection features hair care products that clients can experience in the salon or use at home to elevate their daily hair care regimen. The collection includes:
• Light Luminous Reflective Oil: a versatile, light oil for fine to normal hair with camellia oil. Hair is lightly textured with movement and subtle shine.
• Luminous Smoothening Oil: a Wella Professionals best-seller and the inspiration for the Oil Reflections collection, this perfecting oil contains macadamia and avocado oils to smooth all hair types for a glossy shine.
• Luminous Reveal Shampoo: a light, moisturizing shampoo with white tea extract that leaves the hair deeply cleansed and luminous.
• Luminous Instant Conditioner: a smoothening conditioner with white tea extract and camellia oil that locks in moisture.
• Luminous Reboost Mask: containing camellia oil and white tea extract, this nourishing mask replenishes the hair structure for a boost in luminosity.
• SALON EXCLUSIVE: Luminous Magnifying Elixir: a key part of the in-salon Luminessence Spa treatment, this Elixir contains jojoba oil and leaves hair glossy and smooth with long lasting frizz control
The Luminessence Spa Treatment, exclusive to Wella Professionals salons, begins with the Oil Reflections Luminous Reveal Shampoo and Luminous Reboost Mask leaving hair cleansed and nourished. An added dose of luxurious care is applied in the Luminous Magnifying Elixir, Wella’s first rinse-off elixir for instant smoothness and extra gloss for up to 72 hours anti-frizz effect.
The hero of the collection, and a key component of the Luminessence Spa Treatment is the new Light Luminous Reflective Oil with camellia oil, which offers clients a lighter texture with a subtle shine. Formulated with oleology technology to protect hair from natural lipid degeneration, this oil protects the hair surface so light is reflected to reveal a pearlescent and iridescent gloss.
For clients who prefer a richer feel, the best-selling Luminous Smoothening Oil with macadamia oil redirects light to reveal a glossy, radiant reflection.
With the two hair oils to choose from, hairdressers can tailor the final step of the Luminessence Spa Treatment to best suit their client’s hair type and styling needs.
For more information, visit well.com/professional.
Originally posted on Modern Salon
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
