Artist, educator and innovator,Vivienne Mackinder is joining Joicoas their Guest Artistic Director.A gifted presenter, Mackinder has shared her talents duringseminars, classes, and stage presentations around the globe and online, and she will doing more of the same on behalf of Joico. 

Having worked with industry legends Vidal Sasoon and Trevor Sorbie,  Mackinder brings a level of excellence to all her work. She is a seven-time winner of the North American Hairstyling Awards (NAHA) and is known for creating salon-friendly, always pretty, hair collections. 

"I have long admired Joico the company and brand, and it is a delight that I have been invited to play alongside such talented artists and professionals," Mackinder says. "I love their vision for 2017 about putting the joy into our work, from 5-star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of Joico colors and styling products and discovered the diversity and creativity of Joico. We have some amazing projects planned for 2017… buckle your seatbelts we are going for a joy ride!"

Senior VP and General Manager for Joico, Sara Jones expressed her admiration and outlook in anticipation of Mackinder’s arrival to the Joico family.

 "I have been a great admirer of Vivienne as far back as the early 90s when I was fortunate enough to work with her," Jones says. "She is one of the most creative leaders in our industry who continually remains fresh and current with fashion and culture trends. We are very excited to tap into Vivienne’s artistry and passion for our industry as we develop Joico’s global leadership position"

 Through her role as Guest Artistic Director, Mackinder will develop and teach the techniques behind creative elements in Joico’s educational repertoire and help drive the professional creative vision presented to artists. 

www.Joico.com.