ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Updates and Growth at Eufora
2018 has already been a big year of change and growth for Eufora International.
by Staff
February 14, 2018
Joanne Magana
1/4
2 min to read
2018 has already been a big year of change and growth forEufora International.
Joanne Magana joins Eufora’s West Coast Sales Division as Eufora Business Consultant. Magana will now work directly with Eufora salons in Orange County, CA, bringing her years of salon industry experience to coach and support salons and stylists in creating great success in their business. She has been a part of the Eufora Education team for 15 years and most recently has been at the helm of the Eufora Salon Owner Network.
As a result of Joanne’s move, Ashley Toliver Williams, owner of Fringe Salon and Color Bar in Houston, TX and Tamra Segert, owner of Studio 700 Salon and Spa in Corona, CA will be taking on the leadership rolls of the Eufora Salon Owner Network and the Eufora Business team. Their mission is to elevate and grow these two Eufora programs dedicated to the business success of salon owners and all salon professionals.
Adding to their team of industry veterans, Eufora also announces the hire of Benjamin Melendez-Gutierrez as West Coast Sales Director. With a goal of continuing to execute “best in class” service to the Eufora salon network and maintaining strong relationships with all Eufora top salon partners, Melendez-Gutierrez will pull from his three decades of experience in the professional beauty industry to work to accomplish the aggressive west coast sales goals for Eufora International. Melendez-Gutierrez will lead the Eufora Business Consultant (EBC) team in the acquisition of new business, as well as the cultivation of existing Eufora business in the states of California, Arizona, Nevada, Washington, Oregon, Idaho and Utah. The team is currently being trained to ensure they are constantly delivering on the Eufora promise of “best in class” service and support to salons throughout the western US.
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.