A new study has revealed that New York is the state most in love with beauty and skincare in America, over any other state. 

The research conducted by health and wellness experts at Ethos Aesthetics and Wellness analyzed an extensive list of beauty and skincare-related terms on Google Keyword Planner to find out how frequently, over the past year, each state has been searching for beauty and skincare-related terms. These terms were combined to reveal each state's monthly average searches per 100,000 people.  

New York topped the list as the state that loves all things beauty and skincare the most in America. With 3,620 searches per month per 100,000 people, this state dominated the list with the highest search levels for 79 beauty and skincare terms, including hairstyle, manicure, lip gloss, nail polish, hair oil, lipstick, lip balm, face oils, best blush and vegan makeup. 

The second state which loves beauty and skincare the most is Colorado. Searches for beauty and skincare-related terms in this state average 3,482 per month per 100,000 people, and the state has the highest search levels for 14 related terms, including long hairstyles, best skincare routine, how to use contour and temporary hair color.

California places third with an average monthly search volume of 3,454 per 100,000 people. This state is most interested in 88 related terms, such as eczema skincare, best setting spray, best drugstore setting powder and hair growth serum. 

The fourth most skincare and beauty-hooked state is New Jersey, which has the highest number of searches for 12 related terms, as opposed to Virginia, which ranks fifth despite having the highest number of searches for 15 related terms. New Jersey searches, on average, around 3,292 times per month per 100,000 people for the terms compared to Virginia, searching 3,207 times per month per 100,000 people. 

In sixth place is Nevada; despite the state having the highest number of searches for only one related term, color corrector makeup. This state searches on average around 3,198 times per month per 100,000 people for beauty and skincare-related terms. 

Utah is the seventh most skincare and beauty-loving state, with the highest number of searches in 11 related terms, including short hairstyles for men, best long hairstyles for men, best heat protectant spray and best false eyelashes.  This state has an average monthly search volume of 3,089 per 100,000 people. 

Hawaii and Maryland rank eighth and ninth, with Hawaii having the highest number of searches for 35 related terms and Maryland having eight. Hawaii has an average monthly search volume of 3,071 per 100,000 people compared to Maryland, with 3,058 for beauty and skincare-related terms. 

In tenth place is Oregon, which has the highest number of searches for 16 beauty and skincare-related terms, including best lip stain, best skin exfoliator, and face spf moisturizer.  This state is searching at an average of 3,049 times per month per 100,000 people. 

A spokesperson for Ethos Aesthetics and Wellness commented on the findings:  "The beauty and cosmetics industry is forever evolving alongside the latest technologies and platforms, which are highly influential for its consumers. Social media platforms such as TikTok and YouTube are the fastest ways in which companies can put forward and showcase their new products, assess the current market to see the latest trends and competing brands, and keep track of who's hot and who's not in the industry to help with possible future collaborations."    

"This study is an exciting insight into the states which are significantly interested in all things beauty and skincare, with some of the most self-expressive and fashion-forward states, such as New York and California, proving their reputations by ranking so highly."