KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
Take Action Guide: Friends Are By Your Side
SALON TODAY's Take Action Guide profiles philanthropic organizations supported by and organized for the professional beauty industry. Here we introduce you to Friends Are By Your Side.
March 3, 2014
1 min to read
Friends Are By Your Side
Friendsarebyyourside.com
Launched by Martino Cartier, Friends Are By Your Side (FABYS) works within a network of salons that span the country to supply high-quality wigs at no cost to those in need, as they endure treatment for cancer. The foundation also works to grant wigs and wishes to children affected by the disease. Salons provide and style the wigs, which have been acquired at wholesale to eliminate the high costs of a superior-quality wig. Client donations through salon initiatives and fund-raisers further offset costs and contribute in funding FABYS’s goals. Amika has partnered with FABYS to introduce the amika x FABYS Styler—a customized edition of the professional hair care brand’s top-performing Digital Titanium Glide Styler. Developed in collaboration with Cartier, a portion of the proceeds from this styler are donated to the foundation.
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