SALON TODAY's Take Action Guide profiles philanthropic organizations supported by and organized for the professional beauty industry. Here we introduce you to SHE by So.Cap's Extension Donation Program.
Extension Donation Program 877-855-4247 Expanding on its charity programs, SHE by SO.CAP.USA recently launched a hair donation program aimed at providing extensions to make wigs for children who have lost their hair due to illness. This nationwide campaign is offered to all participating SHE by SO.CAP.USA salons. To donate, prep the extensions as follows: after the extensions have been removed, bundle them right under the keratin bonds, with the cuticles in the same direction and bonds intact. After the company receives the extensions, they will shackle, clean and sterilize them before sending them to organizations, including Share Your Hair, Pink Heart Funds and CWHL. If the salons provide their name, stylist and address, SHE by SO.CAP.USA will donate the hair in their name. Extensions can be sent via UPS/FedEX to 175 Myrtle Avenue, Mahopac, NY, 10542.
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