
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
SALON TODAY's Take Action Guide profiles philanthropic organizations supported by and organized for the professional beauty industry. Here we introduce you to NLCA's Esperanza.
Esperanza
nlca@nlcafoundation.org
702-625-3892
Committed to the fight against ovarian cancer, the National Latino Cosmetology Association (NLCA) has created fund-raising initiatives to help women learn about the disease and its symptoms. Build awareness in your salon, spa and community during the month of September for Ovarian Cancer Awareness Week. Create an Esperanza Day in your salon to inspire all professionals to support this cause and support early detection of ovarian cancer. Ways to contribute include: 1) Creating a day of pampering at your salon and spa to benefit Esperanza for ovarian cancer survivors and women currently undergoing treatment. 2) Host an awareness breakfast for your staff, inviting their family and friends to learn about the signs, symptoms and treatment of the disease. 3) Host runs, walks, dinners and dances for awareness and help fund the scientific research to beat ovarian cancer.


Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.

Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.

The company's Back to Business Sweepstakes is a direct investment in the stylists, students, and salon owners who are building something that lasts.

Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.

ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.

The strategic investment strengthens the company's North American presence and accelerates private label innovation in professional beauty.

The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.

Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.

This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.

Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.