ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Sam Villa Rallies His Friends for a Stylist Support Event
On Sunday, May 17, 2020, stylist Sam Villa is bringing friends together as Hairdressers Supporting Hairdressers to unite for LIVE education and inspiration for stylists who are struggling. The fundraising event will benefit the PBA COVID-19 Relief Fund.
by Staff
May 6, 2020
The Sam Villa company has contributed over $25K to the relief fund so far, and with a little help from their friends, hopes to raise much more.
3 min to read
On Sunday, May 17, 2020, stylist Sam Villa is bringing friends together as Hairdressers Supporting Hairdressers to unite for LIVE education and inspiration for stylists who are struggling. The fundraising event will benefit the PBA COVID-19 Relief Fund. Stylists are encouraged to register at samvilla.com/socialathon. Consumers can support too by donating.
As one of the hardest hit industries by the global pandemic, the Professional Beauty Association COVID-19 Relief Fund was established to provide small cash donations to salon workers in immediate financial distress during mandated closure in hot spots or to prepare safety measures while social distancing is in effect. The Sam Villa company has contributed over $25K to the relief fund so far, and with a little help from their friends, hopes to raise much more.
The all-star line-up of industry legends, inspirational stylists and mentors includes, X-Presion, Robert Lobetta, Matty Conrad, Larisa Love, Anthony Mascolo, Tabatha Coffey, Matt Swinney, Chelsea Vonne James, Marco Arena, Mark Busto, Antoinette Bender, Sonya Dove, Ruth Roche, Candy Shaw, Vivienne Mackinder, Gerard Scarpaci, Ammon Carver, Ludovic Beckers, Chris Baran, Chrystofer Benson and Stephen Moody!
“I’ve never felt a greater need to collectively reach out to such an important group of friends and call for unified action to support our industry. The circumstances we’re in are unprecedented and we all hope to do what we can to help the most at-risk salon professionals,” explains Villa.
The SOCIALATHON is FREE on Sunday May 17th from 10:00am EDT to 11:30pm EDT. Each guest will have 30 minutes to teach and share. Most will focus on professional hair tips and techniques and some have words of wisdom and inspiration. Throughout the broadcast, there will be a “Donate Now” button on both the YouTube and Facebook platforms for viewers to donate funds directly to PBA’s COVID-19 Relief Fund. There will also be a counter to provide a real-time total of donation amounts received.
“I believe this is going to encourage and uplift hairdressers as they shelter at home and look to social media for inspiration and support as they prepare for what salon and barber services will look like in the future,” adds Villa. “We can get through this together and be better than ever!
Sam Villa is co-founder of Sam Villa® (Allvus, LLC), the educational world of this 2020 International Hairdressing Awards International Hair Influencer of the Year, 2017 NAHA Lifetime Achievement Award Victor, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007), Favorite Overall Educator of the Year (2015) and Global Artistic Ambassador for Redken 5th Avenue, can be experienced on samvilla.com. Stylists and salon owners have access to FREE digital education on hot tips and techniques, as well as insight into LIVE educational events and ergonomic cutting and styling tools (brushes, combs, thermal tools, shears and accessories). The company also designs professional tools for consumers so they can achieve salon-quality results at home with minimum effort. Facebook: @SamVillaPros
Originally posted on Modern Salon
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.