ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Salons Embracing Bésame Cosmetics
Bésame Cosmetics has appeared in "Mad Men", in the Oscar-winning film, "The Artist" and is now on the shelves of salon and spas worldwide.
June 21, 2012
1 min to read
Besame Sample Set
Call it the Mad Men effect-- vintage styling and feel is influencing everything from hairstyles to lingerie to cocktails. Bésame Cosmetics, a full makeup range including bullet-case lipsticks, foundation, rouge, lip glazes and balms, mascara, eyeshadow, and powder, was a tribute to the romance and ritual of makeup application. Bésame will make its Cosmoprof Las Vegas debut this July.
“The salon and spa segment is our fastest growing market,” says Fergus Hernandez, co-owner of Bésame Cosmetics. “Our clientele appreciate the vintage inspired packaging and quality products- not to mention the niche-limited edition feel to our line.”
The new launches will include a Violet Brightening Powder, Eye-Allure; a new cake liner and mascara set, a limited edition with Kenley Collins (Project Runway All Star) and a Rose Lotion.
Bésame’s co-creator Gabriela Hernandez is a makeup artist, cosmetic historian and author of “Classic Beauty, The History of Makeup” a reference book that chronicles historic trends in makeup and the changing definition of beauty.
www.besamecosmetics.com
Show More
Show Less
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.