The community-centered [salon]718 with seven location located across Brooklyn is planning for its inaugural Summer Beauty Camp, taking place July 14-17,2025. 

This unique, four-day experience is designed to ignite creativity, entrepreneurial thinking and hands-on engagement for youth, ages 12 to 16, who have limited access to the beauty and fashion industry. 

"The Summer Beauty Camp offers an immersive curriculum that introduces young participants to real-world opportunities with the beauty space—from learning about product formulation and salon operations to makeup application, hairstyling, skincare and even emerging technologies like artificial intelligence (AI) in beauty,” says Michealla Blissett-Williams, owner of [salon}718.

"This camp is more than just a fun, summer activity—it’s a chance to open doors and spark passion for entrepreneurship amongst the next generation. We want to show young people that there is space for them in this industry, regardless of their background,” she continued. 

Campers will have the chance to learn directly from [salon]718’s team of seasoned professionals, as well as special guest educators and mentors. Through engaging workshops, live demonstrations and interactive sessions, participants will not only gain technical skills, but also inspiration and insight into the broader business of beauty. 

The initiative has been generously sponsored by leading industry partners, including Wella, L’Oréal, Mizani, Goldwell, Rosie, and a leading wax company—each contributing materials, tools and educational resource to enrich the program experience. 

“Our mission at [salon]718 has always been to uplift our community,” says Blissett-Williams. “This camp is one of many future programs we plan to launch to ensure that every young person has access to the knowledge, mentorship and opportunity they need to succeed.

To find out more about the camp or to register, click here.