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Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
With the desire of helping salon professionals tap into social media marketing to build their businesses, Premiere Orlando 2017 is adding a host of social media classes to its business lineup.

The use of social media in the professional beauty industry is spiking and Premiere Orlando is dedicated to offering the education beauty professionals need to succeed.
Introducing an expansion to their business education program focused on Social Media Marketing, Premiere aims to help salon owners and professionals stay relevant and continue to drive profits. Differentiate your business and grow into the technical age with Social Media Marketing education at Premiere Orlando. Join business gurus and learn all things social! From hiring and working with influencers to becoming insta-famous, these classes will take professionals and their businesses to a new level!
In addition to this brand new segment of education, Premiere Orlando offers the largest exhibit floor in the industry, reaching over seven acres featuring over 800 exhibitors including attendee favorites such as Matrix, Redken, Conair, Aquage, Farouk, Moroccanoil, American Crew, CND, Young Nails, Repechage and Satin Smooth just to name a few.
Featured Social Media Marketing Education:
SalonCentric Education
Schedule: Sunday, June 4, 2:00 – 3:00 p.m. and Monday 12:30 – 1:30 p.m.
Wanna be instafamous? Join Daniel Mason Jones for a class that will be exactly what is needed to launch, build and monetize your Instagram to convert followers to dollars in your chair.
Charlie Price
Schedule: Monday, June 5, 11:00 a.m. – 12:15 p.m.
Join popular educator and award winning platform artist Charlie Price as he talks you through the process of carving out a unique spot for yourself in this ever-changing electronic landscape. Learn how often to post, what to post as well as what not to post, which platforms to choose, how to stand out in a good way and build your brand.
Dave Diggs Barber Academy
Schedule: Saturday, June 3, 11:00 a.m. – 12:00 p.m.
Do you have a full grasp on what “social media” is and how it is changing our industry? Do you know what it is to develop a social media strategy and execute it? Learn why you NEED social media and why you can’t afford to ignore it with Dave Diggs on Saturday morning.
InSPAration Management
Schedule: Sunday, June 4, 12:30 – 1:30 p.m.
Join Dori Soukup and discover secrets to differentiate your business and crush the competition with video marketing. In this session, you will learn how to create a great YouTube channel, shoot effective videos, market your videos and increase traffic to your website.
Premiere Orlando will be hosted at the Orlando/Orange County Convention Center, Saturday, June 3 through Monday, June 5; with education being offered all three days and the exhibit floor open Sunday and Monday. For more information about the fantastic educational line up or to purchase show passes, visit www.premiereorlandoshow.biz. Attendees are also encouraged to follow the show on Facebook, Instagram or Twitter for updates. If you would like more information about this topic, please contact Jill Kreppein at 800-335-7469 or email Jill@premiereshows.com.

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