Ouidad, an authority in curly hair for over 30 years, is bringing their customized approach of curl care to a new flagship location, which is now open in the Flatiron District of New York City.

The new curl destination features 4,000 square feet of sleek, modern interior design to accommodate its growing clientele and educational offerings for professional stylists looking to hone their skills and build curl confidence. Its ground floor location in the dynamic downtown neighborhood offers more visibility to a diverse community of curly-haired customers.

From product selection to specialized cutting techniques, the new Ouidad salon provides a personalized experience for every curl type—from loose curls and waves, to spirals, tight curls, and coils—so clients can maintain their curl care between salon visits. Complete with 13 stations and six hooded chairs for color processing, the new location is equipped with an extensive menu of services, including recently expanded treatment and men’s grooming offerings.

“We are extremely proud to announce the opening of our new flagship in such an energetic spot of Manhattan,” shares Beauty by Imagination CEO, Francesca Raminella. “The Ouidad experience is often life-changing, and this beautiful new salon is an important reminder of the hair magic that comes to life when you combine our professional heritage and the curl expertise of our talented stylists with curly customers.”

The current roster of stylists includes some of the most skilled curl experts in the industry, all of whom are trained in trademarked Ouidad cutting and styling techniques. This new location is home to a handful of stylists who were trained by brand founder Ouidad Wise herself and have been with the brand for 20+ years. And because every curl experience is unique, there is a wide range of stylists who excel in specialized services such as color on curly hair and short curly cuts.

In addition, licensed stylists can become Curl Experts and obtain their Ouidad Certification by taking in-person or online courses that include mastering the Ouidad proprietary Carving & Slicing Techniques as well as the Rake & Shake Methodology to enhance curls to their optimum potential.

“Professional education is a core part of Ouidad’s curl philosophy, and this new flagship studio will allow us to better service our talented stylists. Not only are our educators passionate and committed to technical excellence, but our new space allows them to work closely and effectively with the stylists to master specific curl needs, increasing their curl confidence.”

- Nikki Krause, Beauty by Imagination Director Of Business Development

In addition to the two other Ouidad flagship salons located in Santa Monica, CA and Fort Lauderdale, FL, Ouidad will begin rolling out the Ouidad Salon Partner Program in 2023, focusing on partnering with top-tier salons to turn them into the go-to place for Ouidad Curl Care in different communities.

The new flagship location is now open for those looking to get healthier, happier, more hydrated curls with a custom approach to fit their unique curly needs.