Great Clips, Inc. has announced Lisa Hake as their new vice president of marketing and communications. Hake will lead the marketing and communications team, which includes marketing strategy and planning, brand marketing, and communications.

“Lisa brings valuable experience to help franchisees drive revenue and customer counts,” Chief Operations Officer Rob Goggins says. “Her knowledge in customer insights, analytics, and social media will continue to separate us from the competition.”

Most recently, Hake served as senior marketing director for Geek Squad at Best Buy. Before Best Buy, she held corporate marketing roles for two other household name brands—Pillsbury and 3M. In addition to her experience with Fortune 500 companies, Hake started a retail business that she and her husband eventually franchised. At their peak, they had four of their own locations and 10 franchise locations in seven states.

She has a degree in international business from the University of Nebraska—Lincoln and an MBA in Marketing from University of Minnesota—Carlson School of Management.