ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Mix-and-Match Marketing
'Tis the season for great promotions, and it's the packaged deals that get all the attention. Savvy salons constantly experiment with packages, combining different products together, partnering a product with a service, or throwing in a gift item that plays with the theme. But you've got something else you can offer that will create a value-added promotion that will set you apart in your marketplace. And it doesn't have to cost you much money!
July 10, 2011
2 min to read
I started thinking outside the box on salon and spa packages after receiving an eblast from Ritz-Carlton on their new Professional Pursuits package. Targeted at the business traveler, the package includes accommodations, breakfast, garment pressing, high-speed internet and valet parking.
So what else can you add to your product and service mix to enhance your package? Your expertise! By focusing on wellness, beauty and fashion in your career, you've developed a level of expertise that your clients respect and trust. Your training, attendance at industry shows and advanced education have continued to build your knowledge.
Look for fun and creative ways you can combine your products, services and your information to create promotional packages that are fun gifts to give and receive. To get started, grab your service menu and your inventory list and find a quiet corner to think. Once you've worked out what products and services you want to package together, enlist your team to help develop the informational component.
By no means am I an expert, but I took a stab at it to get you rolling:
For Your Eyes Only: Partner a brow waxing service with a palette of the season's hottest eyeshadows. Offer it with step-by-step directions on how to create the perfect smokey eye for party-hopping.
Seeing Red: Offer up the hottest red color services with a few color-protecting products. Help clients protect their investment by throwing in a list of strategies to avoid color fade.
The Perfect Finish: A great blowout is key for helping most clients maintain their salon look, but it's also one of their biggest frustrations. Create a How-To Blowout DVD featuring your staff walking clients through the perfect blowout, then package it with a makeover haircut and styling products and tools.
Time to Relax: Marry a massage service with a body lotion and send it home with 10 tips for establishing a relaxing space at home.
Offering up your expertise positions your as a professional and sets you apart from the competition. Before you know it you'll become the go-to beauty expert in your own backyard. And, there's no better marketing than that!
Stacey Soble has been involved in the conversation of salon business for 14 years-as a reporter, a consultant and as the editor in chief of SALON TODAY.
Read Stacey Soble's Blogs
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.