
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
The education which is available on Minerva's Facebook will feature Matt Beck and other industry pros coving all the latest trends and techniques in hair education.

Minerva Beauty, Inc and Matt Beck of Free Salon Education (FSE) have partnered together to provide a new series of live hair education called The Daily Trim. Every weekday, Matt Beck streams live on Minerva Beauty’s Facebook page and teaches free classes covering all the latest trends, styles, and techniques in hair education. During the livestream, people can interact with realtime comments and questions as well as leave live requests on what hair topics and tutorials they want to see in the coming weeks.
“I really love that hair education has become so easily available for those seeking to enhance their craft,” says Matt Beck, President of FSE. “With partners like Minerva Beauty, we’re able to offer a wide range of content on a more regular basis. It’s a win-win for everyone.”
The Daily Trim airs Monday-Friday with each day covering a different subject of hair education. Monday’s class starts at 12:30pm, EST and is dedicated to topics involving men’s hair. On Tuesdays at 12:30pm, EST, Matt teaches different hair cutting how-to’s such as cutting bangs, layers, long hair, short hair, etc. Wednesdays at 10:00am hairstylist, educator, and podcaster Brian Haire takes over and covers all topics related to hair coloring. Curly hair and styling education happens every Thursday at 10:00am, EST with curly hair enthusiast Danielle Downes. Blow dry with Matt Beck on Fridays at 12:30pm, EST for live classes covering hair tips and tricks that all stylists can benefit from.
“The sharing of ideas, techniques, tips, and tricks is how the beauty industry continues to evolve and thrive,” says Megan Ferlito at Minerva Beauty. “We are thrilled to partner with someone like Matt Beck who shares our same passion towards growing the industry and providing everyone with equal opportunity to receive accessible and free hair education.”
Follow @MinervaBeauty on Facebook and tune into The Daily Trim every weekday for free, live hair education classes. To watch previous live episodes and classes, visit https://www.facebook.com/watch/MinervaBeauty/686671751940306/.
About Minerva Beauty, Inc: Founded in 2006, Minerva Beauty manufactures and distributes wholesale salon and spa equipment to the beauty industry. With the largest salon and spa equipment showroom in the world, Minerva offers an incredible selection of styling stations and chairs, shampoo systems, dryers and dryer chairs, pedicure chairs, manicure tables, stools and carts, skin care equipment, and more. Minerva is committed to delivering equipment with fine craftsmanship, value and affordability to the beauty industry and has equipment in over 175,000 salons and spas worldwide. www.minervabeauty.com

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