You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Maria Nila Launches Brighter Times Bleach Collection
Brighter Times becomes the Swedish-produced hair care brand's first bleach treatment.
by Staff
August 24, 2021
2 min to read
Maria Nila has expanded its extensive salon portfolio with the introduction of its first bleach collection, Brighter Times, formulated with healthy, effective vegan ingredients. With its at-home care component, Brighter Times is the perfect blend between in-salon treatment and at-home care.
Step 1: In-salon treatment
The Brighter Times treatment begins with an in-salon bleach treatment:
Balayage Bleach Powder, a professional bleach treatment developed for balayage and free-hand technique
Silver Bleach Powder, a professional bleach treatment with added violet pigments for a cooler result
Five developers that each can be used with either the Balayage or the Silver Bleach Powder and are available in 6 volume, 10 volume, 20 volume, 30 volume, and 40 volume
Step 2: At-home treatment
The Brighter Times difference is the post-care Silver Shot, a 2oz violet-pigmented finishing treatment that clients apply at home to nourish their hair and prolong color vibrance between salon visits. With a low pH of 3.5, Silver Shot neutralizes golden tones, closes the cuticles and prolongs the result.
"As the industry evolved during this past year, consumers took to treating their hair at home, which involved trying to perform in-salon treatments themselves," says Thomas Barka, Maria Nila CEONorth America. “With this, clients began investing even more in a hair care routine and became vigilant of their hair’s needs. Our 100% vegan and cruelty-free Bleach Collection invites clients back into the salon for a professional service but sends them home with a Silver Shot after-treatment that will nourish, protect, and nurture their hair— the core purpose of Maria Nila.”
Maria Nila’s mission is to make a difference where they can by contributing to social responsibilityand creating sustainable awareness, which is why all of Brighter Times packaging, like that of the brand's other products, is climate-compensated. The brand is certified by PETA, Leaping Bunny, and The Vegan Society.
Originally posted on Modern Salon
More Salon Management
Are Your Stylists Doing Free Hair on Your Time? Introducing the 'Win-Win' Staff Services Playbook
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
Caring for Your Caregivers at the Front Desk
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
by Stacey Soble
What's Really Happening with Salon Retail and How to Reclaim Your Revenue
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Trimming Your Tax Bill by Putting Family on the Payroll
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
The Art of the WOW Experience
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
Why Wellness Belongs on Your Salon's Growth Plan
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
Why Your Revenue Looks Good But Your Business Feels Stressed and What to Do About It
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Why Your Holiday Season is Won in September
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
Appearance Standards are the New Dress Code
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.