Keratin Complex, a leader in smoothing treatments, hair color and styling, announces the promotion of Zoe Hyams to vice president of marketing and public relations.

Hyams was previously executive director of marketing within the organization and has been with Keratin Complex for over six years. She has held a number of positions within the marketing division of the company, both in the creative area as well as in brand management. Prior to joining Keratin Complex, Hyams worked in PR/Marketing agencies, overseeing client management and marketing activities. She will report to Keratin Complex Chief Operating Officer, Noah LeFevre.

“On behalf of the entire organization, I would like to congratulate Zoe on her well-earned promotion. She has risen to every challenge and successfully driven key initiatives throughout the years. I am certain her skills, experience and talent will positively support the company’s long-term goals, strategies and evolution. I look forward to Zoe’s continued leadership within the company,” says LeFevre. 

“I am so appreciative for this new, expanded opportunity within Keratin Complex. I am certainly excited about our new initiatives and the products planned, and especially delighted by the positive synergy between myself, Noah LeFevre, John Woloshyn, Senior Executive VP, Laurie Bateman, Executive VP of Operations and Kevin Mills, Vice President Education. The team and I are truly looking forward to taking the brand to the next level,” commented Hyams.

For more information, visit keratincomplex.com.