
Kelly Huether Reacquires Life of Riley and Riley Salon Resources
Life of Riley Salon Supply and Riley Salon Resources are back in the family, as Kelly Huether acquires the professional distributor he co-founded in 2013.
Over 80 classes, top brands, and more all on one mobile-friendly platform. Registration opens January 5.

The Professional Beauty Association (PBA) today announced its programming lineup and registration dates for the 2021 International Salon + Spa Expo (ISSE) Digital Experience, which takes place March 14-16, 2021.
Pre-sale registration opens January 4, 2021 for PBA members and January 5, 2021 for non-members. Attendees will be able to shop exclusive deals from their favorite brands, learn from over 80 classes featuring top educators, and reconnect with the beauty community – all within one unique mobile-friendly digital platform.
Education has always been at the forefront of ISSE and the Digital Experience won’t disappoint. The ISSE education lineup features Digital Experience hosts Lexi Lomax, Lauren and Rodrick Samuels, and J Ladner. Confirmed classes include favorites such as Elizabeth Faye, Olivia Smalley, Missy Megginson, SalonCentric, Keya Neal, Cassandra Platinum, Nina Tulio, Kenny Duncan & Eric Cheek, Candy Shaw, The Powder Group, Spa Industry Association and more!
Shopping through the ISSE Digital Experience is said to be seamless.With brands like Living Proof, Andis, Wella, Babe Hair Extensions, Kasho Shears, L’anza, Hairtalk Extensions, Genbook, Halocouture, Hattori Hanzo, SalonCentric, Wahl, Lightstim, Uberliss, Sam Villa, It’s a 10 and more already on-board, it will be easier than ever to discover the latest trends and shop for those favorite salon and spa products and show deals through a virtual experiential showroom interface. All transactions are processed through the platform, no logging into multiple sites.
ISSE Digital Experience Registration Opens:
Member Pre-Sale: Jan 4, 2021
Regular Registration: Jan 5, 2021
Ticket Pricing:
PBA MEMBER $25
REGULAR $50
Included: A 3-day experience with access to over 80+ live and on-demand classes, shopping, show deals and MORE!
One Day Member Presale:
ISSE Digital Experience ticket
$15 (Regularly $25)
January 4, 2021
For more information on the Professional Beauty Association or to join visit probeauty.org.
Originally posted on Modern Salon

Life of Riley Salon Supply and Riley Salon Resources are back in the family, as Kelly Huether acquires the professional distributor he co-founded in 2013.

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