Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists, students, and salon owners who are building something that lasts.
by Staff
Introduce Your Beauty Brand to the World with The California Pavilion
The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.
September 18, 2019
2 min to read
Traveling with a buddy—always more fun. And sharing costs—always smart. The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.
Two new trade activities have been added this year: the California Pavilion will be at Cosmoprof India and Beauty Buyer Meetings | Middle East. At last year’s India Cosmoprof show last June, 13 brands from the United States exhibited.
According to CTA, India is the next frontier and participating in the California Pavilion offers brands a platform where their brand can enter and grow in the market.
A hosted Beauty Buyer Meeting platform sets-up pre-scheduled meetings with overseas buyers from retail, e-tail, home shopping TV, pharmacies, spas, and luxury retail. They will focus on specific regions where growth is strong and are underrepresented by trade shows.
SAVE THE DATE 2020
California Pavilion @ Cosmoprof Bologna
March 12-15, 2020 in Bologna, Italy, exhibit with the California Pavilion and meet buyers from all over the world. This trade show draws 265,000 visitors from 70 countries of origin.
Beauty Buyer Meetings Middle East
US beauty brands have one-on-one meetings with buyers from the Middle East at this two and half day event located at the beautiful Oberoi hotel in the downtown business district of Dubai.
California Pavilion @ Beautyworld Dubai
May 31 - June 2, join the California Pavilion at the largest international trade fair for beauty products, hair, fragrances and well-being in the Middle East.
USA Pavilion @ Cosmoprof India
September 2-4, exhibit in the USA Pavilion at Cosmoprof India in Mumbai at this business-to-business event for the fast-growing beauty market in India.
Beauty Buyer Meetings Latin America
Dates TBD, buyers from Latin America and USA beauty brands come together in Panama for two and half days of relationship building, business and entertainment.
What makes these Buyer Meetings unique:
1. The participants are limited to USA beauty brands only.
2. Buyers pay to participate because they want to meet your brand. It is not a vacation for them.
3. CTA is working with most US States and Department of Commerce to provide initial funding to minimize cost and expand exports.
Originally posted on Modern Salon
More In The Know
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.
ExperienceMINT Launches ELEVATE, Bringing Intelligent Experiences to Retail that Increases Conversion and Reduces Returns
ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.
by Staff
Alfaparf Group Expands U.S. Footprint with New Rhode Island Manufacturing Facility
The strategic investment strengthens the company's North American presence and accelerates private label innovation in professional beauty.
by Stacey Soble
Tricoci University of Beauty Culture Announce Parntership with Amika to Enhance Student Education and Salon Experience
The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.
by Staff
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff