Kelly Huether Reacquires Life of Riley and Riley Salon Resources
Life of Riley Salon Supply and Riley Salon Resources are back in the family, as Kelly Huether acquires the professional distributor he co-founded in 2013.
by Staff
Introduce Your Beauty Brand to the World with The California Pavilion
The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.
September 18, 2019
2 min to read
Traveling with a buddy—always more fun. And sharing costs—always smart. The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.
Two new trade activities have been added this year: the California Pavilion will be at Cosmoprof India and Beauty Buyer Meetings | Middle East. At last year’s India Cosmoprof show last June, 13 brands from the United States exhibited.
According to CTA, India is the next frontier and participating in the California Pavilion offers brands a platform where their brand can enter and grow in the market.
A hosted Beauty Buyer Meeting platform sets-up pre-scheduled meetings with overseas buyers from retail, e-tail, home shopping TV, pharmacies, spas, and luxury retail. They will focus on specific regions where growth is strong and are underrepresented by trade shows.
SAVE THE DATE 2020
California Pavilion @ Cosmoprof Bologna
March 12-15, 2020 in Bologna, Italy, exhibit with the California Pavilion and meet buyers from all over the world. This trade show draws 265,000 visitors from 70 countries of origin.
Beauty Buyer Meetings Middle East
US beauty brands have one-on-one meetings with buyers from the Middle East at this two and half day event located at the beautiful Oberoi hotel in the downtown business district of Dubai.
California Pavilion @ Beautyworld Dubai
May 31 - June 2, join the California Pavilion at the largest international trade fair for beauty products, hair, fragrances and well-being in the Middle East.
USA Pavilion @ Cosmoprof India
September 2-4, exhibit in the USA Pavilion at Cosmoprof India in Mumbai at this business-to-business event for the fast-growing beauty market in India.
Beauty Buyer Meetings Latin America
Dates TBD, buyers from Latin America and USA beauty brands come together in Panama for two and half days of relationship building, business and entertainment.
What makes these Buyer Meetings unique:
1. The participants are limited to USA beauty brands only.
2. Buyers pay to participate because they want to meet your brand. It is not a vacation for them.
3. CTA is working with most US States and Department of Commerce to provide initial funding to minimize cost and expand exports.
Originally posted on Modern Salon
More In The Know
BaBylissPro and IGK Unveil the Ultimate Style System
BaBylissPRO and IGK have partnered to launch the BaBylissPRO Studio Trunk, transforming the professional tool brand’s digital Style Studio into a physical experience for the first time in its sixty-year history.
KEVIN.MURPHY Introduces Flawless, a 6-in-1 Bond-builder Styler
KEVIN.MURPHY's Flawless combines hair repair and styling benefits using KM.Re.Bond technology.
K18 and Beauty Changes Lives Launch Future of Hair Scholarship Supporting Next Generation of Stylists
K18 Biomimetic Hairscience has partnered with Beauty Changes Lives to launch the K18 Future of Hair Scholarship, aiming to support aspiring professional stylists by reducing financial barriers to cosmetology education.
by Stacey Soble
Rosy Salon Software Announces Partnership with Mya to Integrate Matchmaking for Salons
Rosy Salon Software integrates with Mya, empowering salons, spas, and barbershops to transform their websites into powerful, automated lead-generation machines.
by Staff
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Professional Beauty Comes Together at Climate Week NYC to Advance Industry-Wide Sustainability
The Green Beauty Community Foundation convenes beauty brands, salon-industry leaders, educators, and sustainability organizations for a collaborative professional beauty gathering on September 23rd in New York.
by Staff
Global Feminist, Therapist and Powerlifter Barrie Zucal Delivers Bold Rallying Cry Against 'Debilitating Goodness'
At 80, global feminist, former marriage and family therapist, executive coach, and powerlifter Barrie Zucal shows women how to stop letting “debilitating goodness” derail their dreams. Her empowering new book, BOLD: How Women Play BIG by Leading Instead of Pleasing, calls out the quiet conditioning that holds women back from achieving their ambitions — and shows them how to free themselves.
by Stacey Soble
SUGARED + BRONZED Celebrates 50th Store Opening, Marking a Major Milestone in Transforming Professional Beauty
From a Santa Monica apartment startup to the nation's largest sugaring and sunless tanning brand, SUGARED + BRONZED reaches a major milestone with 50 locations across 10 markets.
by Stacey Soble
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto