Haircare brand IGK has been named “Brand of the Year in Haircare” at the 2024 Ulta Field Leadership Conference.

The Ulta Field Leadership Conference is led by Ulta CEO Dave Kimbell, Kecia Steelman (COO) and Monica Arnaudo (CMO) who invite brands to come together to celebrate “The Joy Beauty Brings.” About 2,000 Ulta beauty team members from 1,350 Ulta locations across the county join to educate and unite together.

“IGK has delivered first-to-market innovation and has executed an array of fun collaborations. IGK is a standout brand that uses social platforms to educate the guest”.

— Shianna Davey, Vice President of Merchandising - Hair Care, Color, and Personal Care Appliances at Ulta Beauty

"We are delighted to share this celebration with Ulta, a partner that shares the same passion as IGK; engaging with clients, leading with education and digital, and bringing disruption to the Haircare category," added Anne-Cecile Brilland, IGK brand president. "We keep it fresh! This award is the recognition of a fantastic partnership with Ulta, and we are grateful for their support.”

To celebrate this win, Ulta has curated a list of IGK’s top sellers.

IGK Top Sellers

• ​IGK Good Behavior Spirulina Protein Smoothing Spray: This heat-activated, spirulina-packed spray, leaves hair with a frizz-free, smooth, and shiny keratin effect.

• IGK Beach Club Touchable Texture Spray: This texture spray adds beachy volume and hold to any style without the excess residue.

• IGK Antisocial Time-Release Bond-Building Dry Mask: This reparative mask will add shine back into any style while repairing strands from root to tip using a bond-building complex and vegan silk.

• IGK Expensive Clear Gloss Top Coat: This hair gloss will transform hair from frizzy and dry, to hydrated and ultra-smooth while enhancing natural shine.

• IGK Color Depositing Masks in Brown Bella: With 18 shades to choose from,, this fast-acting mask adds vibrancy and life back into any color, while adding shine to each strand.