Salon Today
MenuMENU
SearchSEARCH

How Much Americans Spend on Their Looks

A new study by Advanced Dermatology analyzes how much Americans spend on their appearance every year, and when it comes to spending hair care and skin care products top the list.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
December 13, 2022
How Much Americans Spend on Their Looks

 

1 min to read


Provided by Advanced Dermatology

Everyone wants to look good, and some will go to great lengths and costs to do so.A new survey by Advanced Dermatology looked into how much Americans spend on their appearance, along with what they spend the most on. The study found adults spend an average of $722 on their appearance each year. 

Not surprisingly, women spend a bit more ($877) than men do ($592) on their looks.

Ad Loading...

Here's some of the findings of the study: 

  • Nearly 1 in 6 spend more on beauty and wellness than they can afford. 

  • 34% want to receive beauty/wellness products during the holidays.

  • 3 in 5 Americans say inflation impacts their decision whether or not to spend money on their appearance.

  • Hair products (71%), followed by Skincare (69%) top the list on what Americans in to look their best. 

Regardless of spending habits, 67% say they worry about their appearance and 58% struggle with self-confidence. So, what’s making Americans self-conscious? Weight, skin quality, and smile/teeth top the list. Some people are taking matters into their own hands, with 1 in 3 considering cosmetic procedures to improve their appearance. 

Check out the entire study here.

Provided by Advanced Dermatology

More In The Know

A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Volunteers at HairToStay Does the Bay
In The Know|Articles|Jul 30, 2026

Take the Plunge with HairToSay Does the Bay

In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.

Ad Loading...
Headshot of Sheue Pella
In The Know|Articles|Jul 28, 2026

The Invisible Work of a Rebrand

In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Ad Loading...