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How Much Americans Spend on Their Looks

A new study by Advanced Dermatology analyzes how much Americans spend on their appearance every year, and when it comes to spending hair care and skin care products top the list.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
December 13, 2022
How Much Americans Spend on Their Looks

 

1 min to read


Provided by Advanced Dermatology

Everyone wants to look good, and some will go to great lengths and costs to do so.A new survey by Advanced Dermatology looked into how much Americans spend on their appearance, along with what they spend the most on. The study found adults spend an average of $722 on their appearance each year. 

Not surprisingly, women spend a bit more ($877) than men do ($592) on their looks.

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Here's some of the findings of the study: 

  • Nearly 1 in 6 spend more on beauty and wellness than they can afford. 

  • 34% want to receive beauty/wellness products during the holidays.

  • 3 in 5 Americans say inflation impacts their decision whether or not to spend money on their appearance.

  • Hair products (71%), followed by Skincare (69%) top the list on what Americans in to look their best. 

Regardless of spending habits, 67% say they worry about their appearance and 58% struggle with self-confidence. So, what’s making Americans self-conscious? Weight, skin quality, and smile/teeth top the list. Some people are taking matters into their own hands, with 1 in 3 considering cosmetic procedures to improve their appearance. 

Check out the entire study here.

Provided by Advanced Dermatology

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