ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Henkel to Acquire Business in the USA and Mexico
Henkel will further strengthen its professional hair business and significantly expand its position in the USA and Mexico.
by Staff
March 9, 2017
2 min to read
Henkelsigned an agreement to acquire Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico, Pravana (USA)and other associated companies in Colombia and Spain.
“With this agreement, Pravana’s and Nattura’s brands will strengthen their footprint in both the professional haircare and retail markets through Henkel’s leadership within these segments of business. Our brand’s great quality and performance are a perfect fit for the haircare business of Henkel," Steven Goddard, Pravana’s CEO said.
The transaction includes a portfolio of leading brands in Henkel’s core category of Professional Haircare. Major brands in Nattura’s Portfolio are Pravana and Tec Italy. In the fiscal year 2016, the business generated sales of more than 100 million euros.
“This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market," said Henkel CEO Hans Van Bylen.
“They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market," said Pascal Houdayer, Executive Vice President and responsible for Henkel’s Beauty Care business.
The parties agreed to not disclose any financial details of the transaction. The acquisition is subject to customary closing conditions, including regulatory approvals.
About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2016, Henkel reported sales of 18.7 billion euros (around 19.7 billion US dollars), adjusted operating profit of 3.2 billion euros (around 3.4 billion US dollars). Its three top brands, Persil (detergent), Schwarzkopf (hair care) and Loctite (adhesive) generated more than 6 billion euros (around 6.3 billion US dollars) in combined sales. Henkel employs more than 50,000 people globally.
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.