Children's lice prevention hair care brand Fairy Tales Hair Care has hired Natalie Haddox-Davis as vice president of Ecommerce. 

Fairy Tales Hair Care was founded in 1999 in New York and was first widely placed for sale in the salons of Manhattan. The founder, Risa Barash, began by going door-to-door, offering to put her products in salons for free. The brand is sold in a variety of retailers including Ulta and at FairyTalesHairCare.com.  

Natalie has been brought on to expand and improve Fairy Tales Hair Care’s ecommerce program. She is a seasoned digital marketer and ecommerce professional with experience in scaling premium brands at various stages of growth.  

“We are excited for Natalie to join our team and are confident that her skillset will result in wins for both our customers and brands.” — Risa Barash, founder & owner of Fairy Tales Hair Care

Before joining Fairy Tales Hair Care, Natalie worked in director roles at Lather, Jac + Jack, and Mother Denim. 

“I am excited to join the Fairy Tales team as they scale their E-comm business," said Haddox-Davis in a statement. “My goal is to make our customer’s online experiences as human as possible.”