Modern Salon Media held its first HAIR+ Summit in Atlanta, October 15-16, offering stylists, and salon owners the opportunity to dive deep into the causes of thinning hair and hair loss, while exploring the many solutions available for their clients who suffer from hair loss issues.

Modern Salon Publisher Steve Reiss and Senior Editor Lauren Quick welcomed attendees, and Reiss set the stage for the event by reviewing the client and stylist data from the 2016 HAIR+ Research.

Over the course of the two days, medical professionals who specialize in hair loss contributed to the heightened knowledge of the subject. Dr. Nikki Hill reviewed follicle anatomy and how to recognize the different causes for hair loss. Drs. Keith Jeffords and Alan Bauman detailed the medical and surgical treatments for hair loss, including laser light therapy, PRP, follicle unit extraction, as well as how they partner with beauty professionals to widen the options available to salon clients. And, Dr. Linda Kelly examined the different hair textures and the unique needs of the African American client when it comes to hair loss.

Throughout the weekend, beauty professionals including Karen Gordon, Brent Hardgrave, Marsha Scott, Jeffrey Paul, Sheila Wilson, Frank Rizzeri and John Crager, took the stage individually and served on panel sessions, sharing their experience in building a hair loss expertise. From how to handle a sensitive consultation; address client needs with products, supplements, extensions and hair pieces; market their services; handle the unique needs of chemotherapy patients; build a network with their medical communities, they generously shared every nuance of their hair loss businesses and answered eager questions from the event’s attendees.

A variety of artists from different companies demonstrated to attendees how they can address their clients thinning hair needs with extensions, wigs and enhancements.

During the breakfasts, lunches and a cocktail party, attendees networked with another, pledging to build a community and keep the conversation going through the ‘HAIR+ by Modern Salon’ Facebook community. Throughout the networking sessions, attendees swarmed the exhibitor tables, watching demonstrations and gathering information on the latest developments in haircare products, extensions and hair systems.

“The HAIR+ Summit was absolutely the most informed, concise and educational conference that I’ve ever attended, which provided so many options to an issue I have been struggling with for years,” said attendee and stylist Susan LeBlanc. “I left feeling like I had a grip on proven solutions that I could offer my clients.”