
UV Hair Protection from JVN Hair
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
A new feature on Demandforce allows salons to text back and forth to their clients from with the dashboard.


Demandforce recently introduced two-way texting for all its customers, an enhancement that offers businesses a new way to immediately respond to client confirmations and text messages from within the Demandforce dashboard.
Businesses, including salons and spas, can now reply to client text messages directly, via a text response directly from Demandforce -- a breakthrough for industries that have historically relied on email and phone communication between businesses and clients.
The two-way texting enhancement to the Demandforce platform comes at no additional charge to current Demandforce customers, who already have the ability to send appointment reminders and receive confirmations via text. Two-way texting improves upon this communication functionality by allowing clients to send follow-up questions or request a new appointment time within the same text conversation -- and immediately receive an answer back from the business.
“One of our greatest goals with Demandforce is to continue to innovate and find ways that help our customers save time,” said Demandforce General Manager John Nebergall. “We know that texting is how people communicate today, and we’re in the business of communication.”
Two-way texting will be automatically rolled out to Demandforce users over the coming weeks.
About Demandforce
Demandforce® is the leading marketing and communications solution providing automated appointment reminders and confirmations, online reputation management, and email campaigns. Demandforce is an Internet Brands® company. For more information, please visit www.demandforce.com.

JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.

Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.

In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.

Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.