Cosmoprof North America Las Vegas(CPNA), the leading B2B beauty trade show in the Americas, returns for its 23rd edition from July 13 - 15, 2026, at Mandalay Bay Convention Center. Recognized as the most important three days for beauty in North America, the event will once again bring together the full beauty ecosystem, from emerging brands to global leaders, across retail, supply chain, and innovation.

Cosmoprof is offering a 25% discount to MODERN SALON and SALON TODAY readers. Use the code 26LVSALON when you register. 

At a time when the beauty industry is evolving rapidly, with shifting consumer behavior, changing retail models, and global market dynamics reshaping how and where business gets done, CPNA offers a vital platform for connection, discovery, and actionable insights. In moments like this, showing up matters, and Cosmoprof North America Las Vegas is where the industry comes together to move forward.

The 2026 edition is expected to attract more than 1,000 exhibitors spanning skin care, makeup, fragrance, hair care, and nails, along with Cosmopack, the only event in the Americas dedicated to the entire beauty supply chain. From formulation and ingredients to packaging and finished products, CPNA remains  unmatched in its comprehensive scope. This year will also place a strong focus on Korean beauty, highlighting one of the fastest-growing and most influential sectors in the global market.

Attendees will get a firsthand look at the trends and innovations driving growth across the industry, from K beauty and next-generation skincare to fragrance expansion and new supply chain solutions, all while  connecting with key partners—brands, retailers, distributors, and suppliers. The curated programming is  designed to deliver insights that can be immediately applied to navigate and grow in today’s competitive 
landscape.

Education Reimagined

Education takes on a new level in 2026, with all CosmoTalks sessions happening directly on the show  floor, making it easier than ever for attendees to access expert insights while staying immersed in the exhibition experience.

This year also celebrates the 10-year anniversary of the Entrepreneur Academy, a core program supporting emerging beauty founders. Building on its success, CPNA will introduce Entrepreneur Academy 201, a new half-day, classroom-style intensive designed for brands that have already launched and are now focused on growth. The advanced program addresses the realities of scaling in today’s market, including expanding distribution, optimizing retail partnerships, strengthening operational infrastructure, and driving sustainable revenue. Through practical insights from industry leaders, operators, and experienced founders, the program provides attendees with the tools they need to build lasting, competitive brands in the U.S. beauty market.

Buyer Meeting Expansion

Following a successful debut in Miami, Buyer Meetings presented by Newbridge will expand to Las Vegas.  This exclusive, opt-in program is designed to foster meaningful connections between select exhibitors and  the industry’s most influential retailers and brands through curated, high-value onsite meetings, bridging  innovation and opportunity.

With increased networking opportunities, curated buyer programs, and a renewed focus on the categories and partnerships shaping the future of beauty, CPNA continues to be the ultimate destination for business growth and industry connections.

Whether sourcing new products, discovering emerging brands, gaining strategic insights, or building critical partnerships, Cosmoprof North America Las Vegas is where the global beauty industry gathers, all in one place, at one time.

Learn more and register for Cosmoprof North America Las Vegas.