Part of Bio Ionic's Luxe collection, the 10X Pro Ultralight Speed Dryer is designed to dry hair in under 10 minutes. 10X features a patented brushless "Ecodrive" motor that lasts up to 10 years and is 57% more powerful than traditional "DC motor" dryers. The 10X Dryer is eco-friendly, emitting zero EMF, Ozone or carbon micro particle emissions, all while using 75 percent less energy than most other dryers. It has adjustable heat and speed settings and a cool shot button.

The Lux collection includes the 10X Pro Styling Iron, which allows users to get closer to the roots and provides hydration and shine, and also the Curl Expert Pro Curling Iron, which features a longer barrrel that allows for faster curling and styling on wider sections of hair.

Founder & President Fernando Romero developed the technology to infuse Natural Volcanic Rock Minerals into Bio Ionic tools which emit natural negative ions. The Ionic energy created is powerful enough to drive tiny water molecules deep into hair. In turn, hair becomes hydrated and conditioned on the inside, while the outer cuticle layer lies flat and smooth, trapping moisture, keeping it looking vibrant and shiny and feeling silky smooth from root to ends.

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