KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
Bio Ionic 10X Pro Ultralight Speed Dryer
Part of Bio Ionic's Luxe collection, the 10X Pro Ultralight Speed Dryer is designed to dry hair in under 10 minutes. 10X features a patented brushless "Ecodrive" motor that lasts up to 10 years and is 57% more powerful than ...
June 23, 2016
1 min to read
Part of Bio Ionic's Luxe collection, the 10X Pro Ultralight Speed Dryer is designed to dry hair in under 10 minutes. 10X features a patented brushless "Ecodrive" motor that lasts up to 10 years and is 57% more powerful than traditional "DC motor" dryers. The 10X Dryer is eco-friendly, emitting zero EMF, Ozone or carbon micro particle emissions, all while using 75 percent less energy than most other dryers. It has adjustable heat and speed settings and a cool shot button.
The Lux collection includes the 10X Pro Styling Iron, which allows users to get closer to the roots and provides hydration and shine, and also the Curl Expert Pro Curling Iron, which features a longer barrrel that allows for faster curling and styling on wider sections of hair.
Founder & President Fernando Romero developed the technology to infuse Natural Volcanic Rock Minerals into Bio Ionic tools which emit natural negative ions. The Ionic energy created is powerful enough to drive tiny water molecules deep into hair. In turn, hair becomes hydrated and conditioned on the inside, while the outer cuticle layer lies flat and smooth, trapping moisture, keeping it looking vibrant and shiny and feeling silky smooth from root to ends.
Originally posted on Modern Salon
More In The Know
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
ERGO's Astronaut of Hope Collection Offers Support to Cancer Patients
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
by Stacey Soble
America’s Beauty and Wellness Industry Under Threat from Proposed Regulations Now Being Considered by U.S. Department of Education
A new report criticizes the regulations' impact against students and entrepreneurs.