KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
Aveda Rolls Out No-Compromise Color Line and Debunks Color Myths
This month, Salon Today is highlighting these four stories on color and texture from Aveda Means Business to educate and inspire.
March 16, 2022
In partnership with
2 min to read
Aveda’s color story began when the legendary plant-based product line rolled out its first color line in the late 1990s. Today, it continues to revolutionize the hair color world with vegan formulas, organic ingredients and sustainable packaging.
This month, Salon Today is highlighting these four stories on color and texture from Aveda Means Business to educate and inspire.
AVEDA'S NEW, NO-COMPROMISE COLOR LINE
Aveda’s relaunch of its Full Spectrum Permanent Vegan Treatment Hair Color is a marriage of artistry, biotech and green chemistry. With an expanded shade range, new Pure Tones, richer, longer-lasting color, 100 percent grey coverage, and a dermatologist-tested formula, colorists have more creative options than ever with Full Spectrum.
HAIR COLOR’S TOP MYTHS
Aveda scientists and artists debunk the myths surrounding hair color so you can make informed decisions about the formula you choose.
HOW AN ARTIST REVOLUTIONIZED HAIR COLOR
When Horst Rechelbacher founded Aveda in 1978, his line of safe botanical products rocked the beauty world. Aveda products weren’t just good for stylists and guests, but also the Earth. Learn more about Horst’s vision for plant-based products and how they evolved into a healthy color line.
WHY TEXTURE SALONS ARE LOVING AVEDA
Salons specializing in textured hair are exploring Aveda products—and the results have been win-win. Clients are leaving with moisturized, healthy hair and salon owners are seeing their retail revenue numbers climb. Read more to learn how three owners are turning to Aveda for their textured clients.
More In The Know
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
ERGO's Astronaut of Hope Collection Offers Support to Cancer Patients
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
by Stacey Soble
America’s Beauty and Wellness Industry Under Threat from Proposed Regulations Now Being Considered by U.S. Department of Education
A new report criticizes the regulations' impact against students and entrepreneurs.