Aveda’s color story began when the legendary plant-based product line rolled out its first color line in the late 1990s. Today, it continues to revolutionize the hair color world with vegan formulas, organic ingredients and sustainable packaging.

This month, Salon Today is highlighting these four stories on color and texture from Aveda Means Business to educate and inspire. 

AVEDA'S NEW, NO-COMPROMISE COLOR LINE
Aveda’s relaunch of its Full Spectrum Permanent Vegan Treatment Hair Color is a marriage of artistry, biotech and green chemistry. With an expanded shade range, new Pure Tones, richer, longer-lasting color, 100 percent grey coverage, and a dermatologist-tested formula, colorists have more creative options than ever with Full Spectrum.

HAIR COLOR’S TOP MYTHS
Aveda scientists and artists debunk the myths surrounding hair color so you can make informed decisions about the formula you choose.

HOW AN ARTIST REVOLUTIONIZED HAIR COLOR
When Horst Rechelbacher founded Aveda in 1978, his line of safe botanical products rocked the beauty world. Aveda products weren’t just good for stylists and guests, but also the Earth. Learn more about Horst’s vision for plant-based products and how they evolved into a healthy color line.

WHY TEXTURE SALONS ARE LOVING AVEDA
Salons specializing in textured hair are exploring Aveda products—and the results have been win-win. Clients are leaving with moisturized, healthy hair and salon owners are seeing their retail revenue numbers climb. Read more to learn how three owners are turning to Aveda for their textured clients.