ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Aveda Rolls Out No-Compromise Color Line and Debunks Color Myths
This month, Salon Today is highlighting these four stories on color and texture from Aveda Means Business to educate and inspire.
March 16, 2022
In partnership with
2 min to read
Aveda’s color story began when the legendary plant-based product line rolled out its first color line in the late 1990s. Today, it continues to revolutionize the hair color world with vegan formulas, organic ingredients and sustainable packaging.
This month, Salon Today is highlighting these four stories on color and texture from Aveda Means Business to educate and inspire.
AVEDA'S NEW, NO-COMPROMISE COLOR LINE
Aveda’s relaunch of its Full Spectrum Permanent Vegan Treatment Hair Color is a marriage of artistry, biotech and green chemistry. With an expanded shade range, new Pure Tones, richer, longer-lasting color, 100 percent grey coverage, and a dermatologist-tested formula, colorists have more creative options than ever with Full Spectrum.
HAIR COLOR’S TOP MYTHS
Aveda scientists and artists debunk the myths surrounding hair color so you can make informed decisions about the formula you choose.
HOW AN ARTIST REVOLUTIONIZED HAIR COLOR
When Horst Rechelbacher founded Aveda in 1978, his line of safe botanical products rocked the beauty world. Aveda products weren’t just good for stylists and guests, but also the Earth. Learn more about Horst’s vision for plant-based products and how they evolved into a healthy color line.
WHY TEXTURE SALONS ARE LOVING AVEDA
Salons specializing in textured hair are exploring Aveda products—and the results have been win-win. Clients are leaving with moisturized, healthy hair and salon owners are seeing their retail revenue numbers climb. Read more to learn how three owners are turning to Aveda for their textured clients.
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.