America's Beauty Showis thrilled to introduce "What's NEXT" for its highly-anticipated 2024 show. 

This year's overarching theme, "What's NEXT," embodies a spirit of innovation, inclusivity, and a forward-looking perspective on the future of beauty, barbering, esthetics, nails, and education.

Frank P. Fulco, Chief Executive Officer of America's Beauty Show, expressed his excitement about the event, saying, "We are incredibly excited to launch America's Beauty Show 2024 - What's NEXT. Our dedicated Board of Directors and Team have been listening to the feedback from our community and enhancing the educational offerings, brand presentations, content quality, and inclusive, community-oriented social opportunities. We are immensely grateful for our supportive community and are committed to serving them to the best of our abilities."

For example, Ulta Beauty has partnered with ABS to create a photo shoot of the trends we'll be seeing on runways and in salons in the near future. Check out the behind-the-scenes with Ulta's Pro Team below:

Megan Goggin, Director of Marketing at America's Beauty Show, added, "This year's 'What's NEXT' theme is about pushing boundaries and exploring the exciting future of the beauty industry. We've curated an experience that will inspire, educate, and foster a sense of togetherness among our attendees. America's Beauty Show 2024 promises to be an unforgettable event."

America's Beauty Show 2024 will be brimming with your favorite Social Media Influencers who will be among fans and friends. Attendees will experience the latest trends and techniques. New this year is the ABS Health and Wellness Pavilion, which includes a multitude of offerings for taking care of ourselves so that we can best take care of others.

America's Beauty show will be held from April 20 to 22, 2024, at the esteemed Donald E. Stephens Convention Center in Rosemont, IL. Expect world-class educators representing various fields, all gathered under one roof at the show. Furthermore, America's Beauty Show 2024 will celebrate the creative work of artists from around the globe at the grand evening celebration, ABS Global Image Awards, which will be held on Saturday evening, April 20, 2024.

Jessi Marshall, Director of Education at America's Beauty Show, added, "Education and entertainment will go hand in hand at ABS, with the pinnacle evening event celebrating the winners of the ABS Global Image Awards, on the evening of Saturday, April 20, 2024. We will also be bringing hundreds of educators to the show in all areas of discipline."

America's Beauty Show is committed to delivering an exceptional experience for all licensed beauty professionals in attendance. With the launch of "What's NEXT," America's Beauty Show eagerly anticipates the future of beauty, barbering, esthetics, nails, and education. You won't want to miss this thrilling event!