Alison O'Neil, founder of Beauty Becomes You, a charitable foundation that serves the aesthetic health and hygiene needs of senior adults, will be the keynote speaker at Face and Body Southeast, held October 15-17 in Atlanta. 

Face and Body Spa Conference and Expo, presented by Skin Inc. magazine, are conferences held annually in Chicago, Atlanta and San Jose, California, for skin care, spa and wellness professionals. The events cover business solutions and practical education to professional esthticians and suppliers. 

O'Neil's keynote, called "The Intention to Serve: The Most Valuable Beauty Secret Ever Divulged," is aimed to inspire attendees with the secrets of touching people's lives, quite literally, in the wold of beauty and wellness. She will be honing in on the saying, "People will not remember what you said or did, but they will remember how you made them feel." 

"Alison’s message on touching others’ lives as a spa, beauty or wellness professional needs to be heard, especially in this industry," said Katie Anderson, Face and Body conference director and Skin Inc. editor. “We’re thrilled to hear about her journey and the useful insights that attendees will go home with."

O'Neil is a pioneer of and an expert in the industry, with more than 30 years of medical esthetics and esthetic rehabilitation experience. O'Neil's foundation, Beauty Becomes You, serves the aesthetic health and hygiene needs of senior adults through the provision of personal grooming solutions that maintain and improve appearance, preserve dignity and self-respect, lift self-esteem, and ensure a strong sense of personal pride. 

To attend Face and Body Southeast, register here by October 15 with the exclusive MODERN SALON code msalon16 to attend the expo hall both days for a total of $25.