
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
Offered as an upsell, the mighty Keratin Complex bond rebuilder can enhance all color and lightener applications.

Salons are using Vitalshot, the high-performance bond rebuilder from Keratin Complex, not only as a one-step keratin treatment but also as an add-on to various menu items. Vitalshot rebuilds, repairs and instantly transforms hair bondsand can be used in all color and lightener applications with no need to change color formulations, no added processing time, and no permanent coating remaining on the hair.
“Vitalshot Bond Rebuilder is a salon must-have, because it provides four easy add-on services to every salon menu and delivers incredible results," says Zoe Hyams, Senior Vice President Marketing for Keratin Complex. "Vitalshot features a revolutionary, multi-patented technology that helps rebuild and repair the bonds of the hair in one step. Use it alone to repair and transform hair, or combine it with any Keratin Complex masque for the ultimate treatment. You can also add it to any color or lightening service to protect and rebuild bonds during the service. The beauty is that this one little ampoule gives hairdressers four unique ways to transform their business with easy add-on services while also ensuring that their clients leave the salon with beautiful hair every day!”
Formulated with Keratin Complex’s multi-patented, triple-layer repair technology, Vitalshot Bond Rebuilder helps strengthen hair from the inside out, working to reverse any damage while leaving hair soft and shiny.
Keratin Complex recommends the stand-alone Reparative Remedy plus three add-on options:
Instant keratin booster that helps rebuild and repair the bonds of the hair instantly.
Shampoo hair and towel dry.
Apply 1 or 2 Vitalshot ampoules to damp hair and comb through the hair for even distribution.
Cover the hair with a towel or cap, and then place the client under heat for 10–15 minutes.
Remove the cap and allow the hair to cool 2–5 minutes. Do not rinse.
Blow-dry and style as desired.
Strengthens bonds and increases vibrancy while coloring.

Mix the color and developer based on the desired results.
Calculating 1 Vitalshot for every 3oz (90ml) of KeraLuminous Permanent Color formula or KeraBrilliance Demi-Permanent Color formula, mix Vitalshot into the formula and apply.
After processing, rinse hair and cleanse with Keratin Complex Timeless Color Fade-Defy Shampoo and Conditioner.
Rebuilds bonds and protects blonde and fragile hair while lightening.
Mix the powder lightener with the desired developer.
Calculating 1 Vitalshot for every 3oz (90 ml) of It’s a Blonde Thing Keratin Lightening System, mix Vitalshot into the formulation and apply.
After processing, rinse the hair, then cleanse and condition with Timeless Color Fade-Defy Shampoo and Conditioner.
Customized restoring remedy moisturizes and strengthens the bonds of the hair.
Shampoo hair and towel dry.
Calculating 1 Vitalshot + .5-1oz for every 15-30ml of any Keratin Complex masques, comb Vitalshot through the hair for even distribution.
Layer masque, and massage throughout the hair for even distribution.
Leave on the hair for 5 minutes. Rinse and style as desired.

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