
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
Offered as an upsell, the mighty Keratin Complex bond rebuilder can enhance all color and lightener applications.

Salons are using Vitalshot, the high-performance bond rebuilder from Keratin Complex, not only as a one-step keratin treatment but also as an add-on to various menu items. Vitalshot rebuilds, repairs and instantly transforms hair bondsand can be used in all color and lightener applications with no need to change color formulations, no added processing time, and no permanent coating remaining on the hair.
“Vitalshot Bond Rebuilder is a salon must-have, because it provides four easy add-on services to every salon menu and delivers incredible results," says Zoe Hyams, Senior Vice President Marketing for Keratin Complex. "Vitalshot features a revolutionary, multi-patented technology that helps rebuild and repair the bonds of the hair in one step. Use it alone to repair and transform hair, or combine it with any Keratin Complex masque for the ultimate treatment. You can also add it to any color or lightening service to protect and rebuild bonds during the service. The beauty is that this one little ampoule gives hairdressers four unique ways to transform their business with easy add-on services while also ensuring that their clients leave the salon with beautiful hair every day!”
Formulated with Keratin Complex’s multi-patented, triple-layer repair technology, Vitalshot Bond Rebuilder helps strengthen hair from the inside out, working to reverse any damage while leaving hair soft and shiny.
Keratin Complex recommends the stand-alone Reparative Remedy plus three add-on options:
Instant keratin booster that helps rebuild and repair the bonds of the hair instantly.
Shampoo hair and towel dry.
Apply 1 or 2 Vitalshot ampoules to damp hair and comb through the hair for even distribution.
Cover the hair with a towel or cap, and then place the client under heat for 10–15 minutes.
Remove the cap and allow the hair to cool 2–5 minutes. Do not rinse.
Blow-dry and style as desired.
Strengthens bonds and increases vibrancy while coloring.

Mix the color and developer based on the desired results.
Calculating 1 Vitalshot for every 3oz (90ml) of KeraLuminous Permanent Color formula or KeraBrilliance Demi-Permanent Color formula, mix Vitalshot into the formula and apply.
After processing, rinse hair and cleanse with Keratin Complex Timeless Color Fade-Defy Shampoo and Conditioner.
Rebuilds bonds and protects blonde and fragile hair while lightening.
Mix the powder lightener with the desired developer.
Calculating 1 Vitalshot for every 3oz (90 ml) of It’s a Blonde Thing Keratin Lightening System, mix Vitalshot into the formulation and apply.
After processing, rinse the hair, then cleanse and condition with Timeless Color Fade-Defy Shampoo and Conditioner.
Customized restoring remedy moisturizes and strengthens the bonds of the hair.
Shampoo hair and towel dry.
Calculating 1 Vitalshot + .5-1oz for every 15-30ml of any Keratin Complex masques, comb Vitalshot through the hair for even distribution.
Layer masque, and massage throughout the hair for even distribution.
Leave on the hair for 5 minutes. Rinse and style as desired.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.

Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.

In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.

Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.

The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.

Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.