Instant Access for Clients with Shortcuts mySALONapp
Branded client apps are no longer just for the large-scale salons, thanks to the new mySALONapp just released by Shortcuts Software.Salons of all sizes using Shortcuts can now run their own customizable mobile apps, available for their clients ...
by Stacey Soble
Keep 'Em Talking to Stop 'Em Walking
The Shortcuts Software team spent 2015 hitting the streets and asking clients the hard questions to uncover that it takes more than just love to make stylist-client relationships last.As part of its Cheating Client series, the Shortcuts Software ...
by Stacey Soble
2016 Salon Today 200: Technology
In today’s successful salon and spa, technology plays a critical role from appointment booking to employee management to marketing. These ST200 honorees prove they are early to adapt the latest technology to propel their growth.AVANT SALON ...
by Stacey Soble
Total Makeover Winner Estelle Bouras Takes First Big Step with Strategies' Incubator
As the winner of Salon Today 2015 Total Salon Makeover, Estelle Bouras, owner of the Jon Kailey Salon in Wilmette, Illinois, is the recipient of prize valued at more than $30,000. The prize package includes a full retail collection, fully ...
by Stacey Soble
Boys and their Toys
The way to a man’s heart—and ultimately his hair—is through his smartphone. Salon owners sound off on how to leverage today’s mobile technology to grow your male client base. Men love their gadgets. So could the ...
Virtual Network Computing at Charles Penzone
With a six-location operation headquartered in Powell, Ohio, Charles Penzone Salons depends on VNC Viewer to minimize problem-solving downtime when computer issues arise. This virtual network computing (VNC) technology allows Penzone’s IT ...
by Stacey Soble
The New Tools of the Trade
Move over shears, blowdryers and color brushes! Technology is arming stylists and owners with a whole array of tools—from Apple watches to selfie stations to management apps to build a stronger salon business.For Salon Today's ...
by Stacey Soble
How to Use Your Website to Boost Email Marketing
To make the most of your e-marketing you need subscribers – the more the merrier. In the final part of a three-blog series on ways to boost your database, Paul Tate of Shortcuts outlines the wonders of the website as a way to increase the ...
by Stacey Soble
Tech Talk
Technology can come in the form of better management tools for salon owners, more efficient means of communicating with a client or the newest social platform for sharing what’s new. This month we ask industry leaders to tell us: ...
by Anne Moratto
Atelier Leverages Management Apps for Improved Salon Communication
With two locations and 50 employees, one of Karie Bennett’s biggest challenges is communicating announcements to her staff.The owner of Atelier Salon and Studio in San Jose, California, regularly needs to let her staff know about new ...
by Stacey Soble
Teddie Kossof's E-Store Grows Retail Sales, Solidifies Loyalty
In business for more than 40 years, Teddie Kossof Salon in Northfield, Illinois—or “Teddie’s” as their clients call them—seeks to be a “one-stop-shop” for their clients, more than 2,000 of whom are ...
by Stacey Soble
How the Apple Watch is Helping Management at Nuovo Salon Group
Terry McKee is a self-professed techie. A few months before the Apple Watch debuted, McKee, who with James Amato owns Nuovo Salon Group in the Sarasota, Florida, region, gave himself a lecture. “I said, ‘Terry, you’re going to ...
by Stacey Soble
The Deskless Salon Shapes the Client Experience
A few years ago, Lavish Salon owner Kristi Brehm took radical action when she eliminated her front desk entirely. The Webster, Texas-based owner found herself frustrated with the lack of interaction between her clients and front desk staff, but ...
by Stacey Soble
Technology on the Horizon--How Will it Impact Your Salon?
In the July 2015, Salon Today is taking a close look at how some of the latest technologies--Apple Watches, selfie stations, and deskless reception areas--are shaping salon business and the client experience. To be prepared for the future though, salon owners should also have their finger on the pulse of developing technologies assessing how they may shape the future.
by Stacey Soble
Bii Natural Salon's SEO Marketing Plan Fuels Growth
Bii Natural Salon in West Dundee, Illinois, ensures their business remains a top-ranked online search result by incorporating an SEO marketing plan into their content strategy. Bii’s beauty blog, updated bi-weekly at a minimum, uses Google ...
by Stacey Soble
Selfie Statistics
Think selfies are a passing fad? Well, consider some of these fun facts about selfies, and you might start thinking about how leveraging this behavior might boost your own beauty business:According to Phandroid.com, approximately 93 million ...
by Stacey Soble
Cheeky Strut's Selfie Station Ignites Salon Marketing
Nearly seven years ago, Kaite Lyn Christoffersen launched her sassy little salon concept in Grand Rapids, Michigan. Cheeky Strut is quirky, yet feminine, just the way Christoffersen wants clients to feel when they leave the salon. “Cheeky ...
by Stacey Soble