Salon Management
A Better Blow Dry
Your clients all walk out the door with a fabulous cut and style, but can they recreate their blowouts at home? Jean-Philippe Salon in Dallas, Texas, now invites clients to the salon for “Blow Dry One-on-One,” an individualized course in styling.
The Business of Hair Extensions
They’re hair to stay: Extend your clientele, your style offerings and your profit margin with extensions for all of your salon clients.
Getting Together with other Salon Owners
Salon owners hungry for the next frontier are gathering together and shaping their own educational experiences.
by Stacey Soble
Handwritten Holiday Notes
Too busy to send out holiday cards to each of your clients? Your Client Keepers, a new greeting card service, makes it easy by providing handwritten notes that they’ll mail directly to your clients.
At Home Skin Care
What’s the ultimate in customer service? Bringing your services to your clients, instead of the other way around.
The Business of Schools A to Z
With an alphabetical checklist, groundbreaking salon owners illustrate the ins and outs of launching your own cosmetology school.
Your Private Label Plan
What makes your retail stand out? Products that clients can buy only from you. Here’s an inside look into creating your own line and the results you can expect from putting your name on that bottle.
The Right Advice
There was a time when the only people you needed on board were the butcher, the baker and the candlestick maker. Unfortunately, today’s world is a bit more complicated.
by Stacey Soble
Deals for Loyal Customers
Ever heard that 80 percent of your business comes from 20 percent of your clients? It’s those loyal, repeat customers that keep your salon strong.
Superior Shampoos
Putting the spa into hair care services.
Better Your Spa Business
Looking to pump up profits in the spa? Try focusing on waxing services. Use the following tips from RENEW magazine, SALON TODAY’s sister publication for estheticians and spa owners, as a guide to getting started.
Building A Better Spa Team
Start from the ground up to build your most efficient spa staff.
Ten Years of Tech Trends
From dismal flops to gadgets we can’t live without, SALON TODAY takes a look at salon technology trends from the past decade.
Your Best Customers
Think your best customers are your monthly cut-and-color clients who always purchase retail? Think again. Your internal customers, namely your employees, are just as vital (if not more) to the health of your business, according to Lisa Louison, vice president of business development at Strategies magazine. And, your approach to internal customer service should reflect their importance to your salon.
Allowing Employees to Decide
It’s easy to agree with the concept of allowing employees to make decisions, but it’s another thing to live it every day.
Cash Control
One of the biggest challenges facing salon owners is cash flow. Accountant Larry Kopsa guides you around some of the biggest watch-out areas that threaten to clog your coffers.
10 Salon Marketing Tips to Make Halloween Profitable (and Fun!)
Draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.