Marketing & Advertising

Loving Your Brand

Is it time to retire your brand or rekindle it? The experts at IM Marketing walk you through a brand refresh as well as the rebranding process, and help you know which one is right for your business.

A New Report Helps Companies Lead Their Brands Into the Future

The first-ever issue of Brand XT dives into the insights and stats into how COVID-19 has affected the Corona beer brand, the relevance of influencers over time, and the brands that are leveraged their position to do good.

3 Promotions You Should Be Running Right Now

Still biting your nails waiting to hear when your salon can reopen? Or you are open but worried how the safety limitations will impact your bottom line? Either way, Inspired Enterprises' Samantha Georgson has three great promotional ideas designed to generate some revenue.

3 Ideas for Connecting with Your Clients Virtually

Whether you're salon remains closed or you are open to limited capacity, clients are still seeking social connection and they love getting it from their favorite professionals at their salons. Blogger Samantha Georgson offers three ideas for connecting with your clients through Facebook groups.

Mastering Your Client Email Communications During COVID-19

Millennium Systems International helps salon owners during the COVID-19 pandemic with curated client email templates for salon shutdown, salon reopening and after the first return visit.

This Stylist is Creating Her Own Social Media Content Challenges While at Home

KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.

Five Questions on Connecting with Clients

Following up on the latest "Staying Strong" webinar from SALON TODAY and ISBN, Interlock's Jordan Becker answers five questions from listeners about her salon's marketing practices during the COVID-19 shutdown.

This Stylist is Bringing Affiliate Marketing to Pro Beauty

When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.

Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

Why Your Salon Needs Text Marketing

San Diego colorist Hannah Menor discusses her favorite feature of her Salon Iris software—text marketing—and how it's made an impact on her business.

Why Hyper-Targeted Marketing Campaigns and Stellar Creative Can Give You an Unfair Advantage

Marketing Expert Jason Ramb offers up a blog about mining your data to target your marketing campaigns, and how combining that with the perfect creative packs a powerful punch that breaks through the clutter and delivers the perfect clients to your salon.

SALON TOUR: D Anthony Salon, Nyack, NY

Take a tour of the D Anthony Salon in Nyack, NY and see it through the eyes of owner D Anthony.

LISTEN NOW: Interview with MODERN SALON Editor in Chief Alison Alhamed

MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.

Small Business Saturday Ideas for Salons and Spas

Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.

10 Money-Making Tips to Make Instagram Your Side Hustle

Are beauty pros really making money on Instagram? Yes, yes and YES. Get the inside scoop and learn the top ten tips on what you have to do to make the platform work for you.

Pros and Cons of Instagram Hiding Visible Likes

How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.

WEBINAR - 5 Technology Tools Fueling Salon Success

To help you prepare your strongest technology toolbox, this webinar invited five successful salon owners to share and discuss their favorite tools to grow their businesses in a challenging, ever-changing landscape.

Sponsored by Envision