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How Design Influences Behavior

Design surrounds you, it influences your thoughts, and subsequently your behavior. Understanding that relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of "food for thought" where your surroundings impact not only how you perceive that world, but also how you interact within it.

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In The Know|News|Jul 10, 2011

Hey Good Looking!

My phone has been ringing off the hook this week with salon owners looking for the SALONS OF THE YEAR application. Entries aren't due until February 1, but more than one owner expressed a desire to get their salon build-outs completed and photographed on time.

In The Know|News|Jul 10, 2011

Designing for a Brand

As an architect and interior designer I am constantly aware of my surroundings, so it wasn’t surprising after my first hair cut back in 2002 at Zona Salon in Norwell, Massachusetts, that I would give a candid reply about design on their questionnaire. I simply stated, “Your salon interior does not reflect the quality of your haircut.”

Good design influences psychology

When it comes to influencing your salon’s sales, your environment plays second fiddle only to your service providers’ retail skills. Eurisko’s Leon Alexander, Belvedere’s Leslie McGwire and Takara Belmont’s Jason DeSantis give us their perspectives on how good design influence consumer psychology and impact retail and service sales.

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Provincial Charm

Debra Kresge strived to make her day spa a total experience for clients, creating an elegant retreat that she describes as “a bed and breakfast for the mind, body and spirit.”

Indochine Chic

  Allen Edwards is best known for creating Farrah Fawcett’s feathered coif in the mid-’70s, but his business partner and hair stylist Claudio Lazo at Allen Edwards Salon & Serenity Spa drew inspiration from even earlier times when he designed the interior for the duo’s Brentwood-area salon.