Top Tips: Provide Daily Motivation
Top Tips: Provide Daily Motivation
Catch Some Beauty Sleep: 10 Tips from Two Experts
From fabulous cuts and color to luminescent skin, you create beauty in the salon, but how well your clients sleep at home plays a key role in helping them maintain that beauty. Recently, Bob Hickman, senior vice president of sales and marketing for United Feather and Down, and Neil Petrocelli, vice president of marketing for Borghese, Inc., teamed up to provide their top sleep and beauty tips.
by Stacey Soble
Cash for Clunkers, Salon Style
Inspired by the federal government's Cash for Clunkers program, Karie Bennett, owner of the Atelier Lifestyle Salon Spa in San Jose, California devised a marketing program that encouraged cosmetic sales by giving clients a bonus for bringing in their used lipstick tubes.
by Stacey Soble
Achieving Business Balance
October's SALON TODAY In-Depth feature focuses on what we've dubbed, Yin Yang leadership, the payoff of establishing unity between business and creative thinking in the salon. In helping us with this article, Tom Kuhn, owner of Qnity, ...
by Stacey Soble
A Colorful Recovery
Four top North American salons that partner with P&G Salon Professional share tips on how they are increasing salon color sales in today's economy.
by Stacey Soble
The Case for Personalized Branding
Companies that are surviving, even thriving, in this economy have created a market presence that stands out from the crowd, and salons are no different. The link between strategically branding your salon and drawing a loyal clientele has been well established. Consistency is key: success results when owners drive that brand throughout every facet of decor, staff training, customer service, marketing, signage, service delivery and retailing.
Wash-and-Wear Branding
Wouldn’t it be great to have an army of fabulously styled women wearing your salon’s brand all over town? That’s exactly what’s happening in Raleigh, North Carolina, as Jessica Williams unveils the second season of ‘Latherwear.’
by Stacey Soble
A Spa-tacular Event
While clients at Ginger Bay Salon and Spa in St. Louis, Missouri, indulge in spa services at the 8th annual Spa-tacular event on Saturday, October 3, they also know they are helping the families of seriously ill children.
by Stacey Soble
2010 Salon Software Guide: Verasoft
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
How to Recruit for the Front Desk
If the front desk is the first impression, the last impression, and often the LASTING impression of the salon, salon owners need to get focused, get organized and get prepared for the recruiting and interview process.
A Spooky Salon: Salon Tranquility
Halloween has been Salon Owner Christina Dvorak's favorite holiday ever since she was a young girl. Now, the spook season is quickly becoming a favorite among the clients to Salon Tranquility in Niagara Falls, Canada.
by Stacey Soble
The Revolving Front Desk
We've all heard the saying, "Don't sweat the small stuff." Sometimes, I think we sweat the small stuff because we don't know there is a bigger problem lurking right over our heads! Every day salon owners are frustrated with the cash drawer being off at day end by $5 to $20. I realize this feels like lost money and can be disappointing, but did you know that you could be missing thousands of dollars every month by not having a properly scripted front desk sales team?
2010 Salon Software Guide: TouchSuite Salon, by Invenstar.
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
2010 Software Guide: Software Creations, Inc.
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
2010 Salon Software Guide: Shortcuts Salon & Spa Software
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
2010 Salon Software Guide: Salon Transcripts
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
2010 Salon Software Guide: Salonware Software
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.