Awards & Contests
2018 Salons of the Year: 20 Volume Salon
A community table made of repurposed barnwood replaces the front desk at 20 Volume Salon in Mesa, Arizona, one of our 2018 Salons of Distinction.
by Stacey Soble
DEADLINE TOMORROW! Show Off Your Best Marketing Pieces through our STAMP Competition
Application season is open for STAMP, Salon Today's Annual Marketing Program, and we're looking for your most successful marketing and promotional pieces.
Phorest Salon Software Announces #30Days2Grow Challenge
Following its outstanding success in July of last year, Phorest Salon Software’s #30days2Grow challenge is back and ready to help more salon owners grow their businesses.
A Creatively Fun Video Celebrates the Cultures behind the Salon Today 200
SALON TODAY challenged the 2018 class of the Salon Today 200 to send in fun team videos that give us a glimpse into their businesses and their cultures, and the results were so creative, we had to give away a few Oscars. Check out the compilation video
by Stacey Soble
Celebrating the Salon Today 200 at Serious Business
With a fun video contest and a certificate ceremony, more than 400 people celebrate the Salon Today 200 at a special reception held at the close of Serious Business.
by Stacey Soble
How to Write your 2018 Salon Marketing Plan
Now that the page has turned on the calendar, it's time to start planning and enacting your marketing efforts for 2018. SalonTarget offers you some tips to get you started.
Getting Serious About Social
A 30-year-old salon embraces social media with a dedicated strategy that boosts business in 2017.
by Stacey Soble
Tips for Capturing Salon Interior Images for Salons of the Year
With the January 31st deadline for the photo-based Salons of the Year fast approaching, now is the time to review some strategies for capturing the best salon interior shots.
by Stacey Soble
Creating Leadership Opportunities Within the Salon
Annastasia Salon in Portland, Oregon, designs new leadership roles for top-performing stylists, creating more hands-on, peer-to-peer coaching opportunities.
by Stacey Soble
Why Capturing an ST200 Honor for 2018 is Particularly Meaningful
It seems many salon and spa owners were more than ready to kick 2017 to the curb. Some of our Salon Today 200 honorees talk about why 2017 was such a tough year, and how that makes capturing an honor in 2018 so very sweet.
by Stacey Soble
Revealing the Data on the 2018 Salon Today 200
Before digging into the details of each 2018 ST200 salon and spa, we take a close look at what the collective data tells us about the state of the beauty industry.
by Stacey Soble
2018 Salon Growth, Part 2
On the 12th Day of the 12 Days of the Salon Today 200, we wrap it all up with the second half of the 2018 honorees in Growth. These salons and spas worked hard to realize gross sales growth of 10.41% and above between 2015 and 2016. Meet these great salons!
by Stacey Soble
2018 Salon Today 200: Growth, Part 1
On the 11th Day of the Salon Today 200, we celebrate the first half of the 2018 honorees in Growth. These salons and spas have learned to master a number of best business practices to continually grow their service and retail dollars.
by Stacey Soble
Salon Today 200: Retention and Referral
On the 10th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas that know a new client is silver, while a retained one is gold. These salons diligently developed programs to drive prebooking rates, referrals and retention.
by Stacey Soble
2018 Salon Today 200: Compensation & Benefits
Meet the 2018 Salon Today 200 honorees who design rewarding compensation and benefits programs to attract and keep top talent.
by Stacey Soble
2018 Salon Today 200: Retail and Merchandising
On the 8th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who rally around retail, creating beautiful displays and enticing promotions, as well as answering clients' needs with education and recommendations.
by Stacey Soble
2018 Salon Today 200: Inventory Management
On the 7th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who know inventory management is the supreme balancing act. Keep too much stock and their cash is tied up in the stockroom, keep too little and they miss valuable sales. Meet the 2018 honorees in Inventory Management.
by Stacey Soble