Pretty Posts, Real Risks: Social Media Safety for Salons and Spas

As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.

Rise and SHINE with Aluram

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients

Sponsored by Aluram

Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Is Your Software Underperforming? Switch it Up with Shortcuts

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.

Sponsored by Shortcuts Software USA

The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.

Sponsored by Amex

New Webinar Focuses on Helping Salons Fill Their Chairs with Dream Clients

In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.

Future Focused: Phorest Tools Drive Salon Growth

Are you taking advantage of your tech? Phorest guides the way to your best business.

Sponsored by Phorest

BRRRR! HairToStay's Cold Rinse Challenge Helps Cancer Patients Keep Their Hair During Treatment

The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.

The Power of SEO in Growing an Extensions Business

A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.

The Gift that Keeps on Giving

In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.

Moms in These States are in for a Treat This Mother's Day

Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.

Trichology Today: A Video Guide to Offering Hair Loss Solutions

Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.

10 Ways to Drive Cash Flow in the Salon

Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.

Introducing the 2023 Oribe Holiday Collection: Eternal Rituals

This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.

Sponsored by Oribe

GlossGenius Launches Genius AI

GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.

EMail Marketing Magic: Unlock Boundless Opportunities in Your Beauty Business

Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.

Using A.I. to Write Instagram Captions and MORE

Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.