Awards & Contests

STAMP 2019: Penzone Salons + Spas' Influencer Program Targets Younger Demographic

With two new locations opened in 2018, Debra and Charles Penzone design an Influencer Program that introduces a younger crop of clients to the salon's history and brand.

STAMP 2019: Urban Betty's New Website Drives In New Clients

With its whimsical imagery, clever vernacular and an ability to find a stylist that matches your personality, Urban Betty's website brings in 700 new clients a month.

STAMP 2019: Interlocks' Website Takes Video to the Next Level

As it embraced med spa , Interlocks Salon decided to step up its website adding many video descriptions to help visitors understand the salon's new menu offerings.

STAMP 2019: Urban Betty's Revamped Email Newsletter

Urban Betty's sleek, newly designed email newsletter attracts 19,000 subscribers, helping drive new appointments in the salon.

STAMP 2019: Whip Salon's Charlie's Angels-Inspired Direct Mail Promotion

When Whip Salon added medi-spa services to its service menu, Owner Amy Pal designed a direct-mail piece that introduced the new offerings to the community. The campaign brought in new guests and boosted service sales.

STAMP 2019: Twiggs Gives Clients Celebrity Looks on a Local Television Appearance

Kim Kardashian, Chrissy Tiegen and Sarah Jessica Parker were the inspiration behind some makeovers Twiggs Salon created to showcase their expertise on a popular local morning program.

STAMP 2019: Blo's Print Ad Raises Eyebrows

Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.

Announcing the 2019 STAMP Honorees

The 2019 SALON TODAY Annual Marketing Program Names 34 salon marketing idea best in class.

SALON TODAY 200 Application Deadline Extended to September 15

The SALON TODAY 200 is the professional beauty industry's premiere salon business competition. To help salons that are racing the clock to get their applications in, the competition extends its deadline to September 15!

SALON TODAY 200 Application Live, and We Have a New Competition Category

Salon Leadership joins the competition categories on the 2020 SALON TODAY 200 application. Find out more and access the application.

5 Critical Website Must-Haves

Marketing guru Lauren Bakos offers five tips for building a salon website that makes a great first impression.

Are You Raking In 5-Star Reviews? If Not, Here’s How.

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

Sponsored by Phorest Salon Software 2021

Tips for Targeting Male Clients this Father's Day

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

20 Proven Salon Marketing Ideas

SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.

The Integrated Nail Polish Display from Michele Pelafas, Inc.

This modern take on a traditional jewelry box allows for custom back-lit graphics and room for seasonal displays.

The Gramercy Retail System by Eurisko

The retail system comes in lacquered or laminate finishes with LED  domain headers and digital full-length light boxes.

Novvo Etopa's Manon Chair

Comfort meets sleek with the Manon Chair from Novvo Etopa and their luxury furniture partner Cindarella.