Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The way salons leverage marketing though to tell those stories is expanding every year, as owners sample newer vehicles like gift box programs, influencer campaigns, and television appearances. 

SALON TODAY’s Annual Marketing Program, STAMP, puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering STAMP 2019, these winning marketing teams are willing to share those entrepreneurial ideas with you, allowing your team to put your own STAMP on it.

Below is a list of the 2019 STAMP honorees, we will be posting each individual story in the coming days. 

TRADITIONAL MARKETING

PRINT ADVERTISEMENT

Read Between the Lines
Blo
Raleigh, NC
Owner: Bryan Nunes

RADIO COMMERCIAL

On the Air
Trixies Salon
Des Moines, IA
Owner: Tricia Rivas

TELEVISON APPEARANCE

Celebrity Makeovers
Twiggs Salon, Wayzata, MN, Owned by Shauna Raisch

DIRECT MAIL

Get Whipped
Whip Salon, Ridgefield, CT, Owned by Amy Pal

DIGITAL MARKETING 

WEBSITE

Urbanbetty.com
Urban Betty, Austin, TX, Owned by Chelle Neff

Interlocks Salon+Spa, Newburypark, MA, Owned by Ginny Eramo

SOCIAL MEDIA CAMPAIGN

Mominate Your Mom
Jiva Salonspa, Cedar Falls, IA, Owned by Bill Bradford

#RedBloomInRealLife
RedBloom Salon, Calgary, Alberta, Owned by Troy Winget and Jodi Ohama

INFLUENCER CAMPAIGN

The Babbling Blondes
Ginger Bay Salon and Spa. St. Louis, MO, Owned by Laura Ortmann

Experience PENZONE
PENZONE Salons + Spas, Columbus, OH, Owned by Debra and Chuck Penzone

E-MAIL NEWSLETTER

A New Look, A New Vibe
Urban Betty
Austin, TX
Owner: Chelle Neff

SALON BLOG

When We Win, You Win
Bangz Park Avenue Salon, Winter Park, FL, Owned by Vanessa Minter

SINGLE CREATIVE SOCIAL MEDIA POST

Teacher Appreciation Post
Tyler Mason Salon Spa, Indianapolis, IN, Owned by Tammie Baker

All-Inclusive Color
Be Inspired Salon, Inc., Madison, Wisconsin, Owned by Kati Whitledge

CAMPAIGNS

GUERILLA MARKETING CAMPAIGN

Wireless Access Point
Salon Rootz, Medina, OH, Owned by Jen Tryon and Sheila Barco

#GetWhipped
Whip Salon, Ridgefield, CT, Owned by Amy Pal

BEST INCORPORATION OF A NATIONAL CAMPAIGN

KWYMO Posts
Nuovo Salon Group, Sarasota, FL, Owned by Terry McKee and James Amato

OVERALL COORDINATED CAMPAIGN

Spring + Summer Trends
Gene Juarez Salons & Spas, Bellevue, WA, Owned by Transom Capital

Volume Eyelash Extensions
EvelineCharles Salons, Spas, Beauty MD, Edmonton, Alberta, Owned by Eveline Charles

PHILANTHROPIC CAMPAIGN

Tip for A Cause
Nurtur Salon, Columbus, OH, Owned by Patrick Thompson

CO-BRANDED CAMPAIGN

Pamper Her Pink
Tyler Mason Salon Spa, Indianapolis, IN,  Owned by Tammie Baker

Ready to Wow
Twiggs Salon, Wayzata, MN, Owner by Shauna Raisch

BRANDED SALON MATERIALS

SERVICE MENU

All the Extras
Whip Salon, Ridgefield, CT, Owned Amy Pal

Express Color
RedBloom Salon, Calgary, Alberta, Owners by Jody Ohama and Troy Winget

BRANDING STRATEGY

Strong but Feminine
Elements Salon, Fernandina Beach, FL, Owned by Jessica Greene

MISSION STATEMENT

Trust and Openness, Virtue Vegan Salon, Columbus, OH, Owner by Melanie Guzzo

BUSINESS CARD

Nurtur Salon + Spa, Columbus, OH, Owned by Patrick Thompson

GIFT BOX PROGRAMS

This is How We Holiday
PENZONE Salons + Spas, Columbus, OH, Owned by Debra and Chuck Penzone

GJ Beauty Box
Gene Juarez Salons and Spas, Bellevue, WA, Owned by Transom Capital

EMPLOYEE RECRUITMENT MATERIALS

The Big Picture
Nuovo Salon Group, Sarasota, FL, Owned by Terry McKee and James Amato

CLIENT LOYALTY PROGRAMS

What a Man Wants, Posh Salon of Williamsburg, Williamsburg, VA, Owned by Nadia Duncan

IN-SALON MARKETING

IN-SALON MERCHANDISING DISPLAY

Digital POP, Paris Parker, Hammond, LA, Owned by Neill Corporation

IN-SALON PROMOTIONAL

A Reflection of Wow, Tulip Salon Spa, Fredericksburg, VA, Owned Priscilla and Ralph Priebe

Headlines The Magazine, Headlines The Salon, Encinitas, CA, Owned by Gayle Fulbright and David Linde